Activate By Bloglovin' Grows 300 Percent Over Initial Quarter, Launches New Instagram Product Offering
Top Influencer Marketing Platform Expands, Providing Brands with New Tools to Reach Their Audience on Instagram
NEW YORK, July 20, 2016 /PRNewswire/ -- Following its acquisition by Bloglovin' in February 2016, Activate (formerly known as Sverve) announces 300 percent growth in its influencer network, hitting 100K+ registered influencers, reaching over 550M followers across social channels and blogs. In addition, with the launch of its new Instagram product that provides brands with an ability to source high quality visual content, generate engagement and measure ROI, Activate continues to connect brands to influencers and stay at the forefront of the influencer marketing movement.
"Influencers are the new authority across a variety of industries from fashion to food, and it's no longer just the top one percent of bloggers that consumers are looking to," said Rohit Vashisht, president of Activate by Bloglovin'. "Micro influencers are a largely untapped tool for many businesses, and as influencer marketing is becoming an essential tactic for many companies, more will turn to platforms like Activate by Bloglovin' as a solution."
On the heels of substantial initial quarter growth, furthering its mission to connect brands with the perfect influencers and providing influencers with new opportunities to monetize, Activate's new Instagram offering is a must-have for brands looking to take advantage of influencer marketing in the smartest way possible. Brands have the ability to choose which influencers they want to engage with by viewing their Instagram content, reach, engagement and follower information, approving any influencer content before it is posted and tracking how live content is performing through Activate's dashboard, making it the most transparent and measureable tool available.
"Our integration with Activate has been instrumental in furthering our mission to help both influencers and brands find success," said Bloglovin' CEO, Giordano Contestabile. "Activate's growth over the last quarter is a testament to how much the industry needs and is benefitting from a platform like this, and how influencer marketing is the future for brands."
By utilizing Activate by Bloglovin', brands are able to create unique campaigns to express key messages to niche target audiences through blogs and social networks like Instagram, Twitter, Facebook, YouTube and Pinterest. Moreover, brands are able to track the success of their campaigns through an interactive analytic platform, as well as optimize their campaigns in real time for their campaign goals. Bloglovin' works with brands across industries such as H&M, Dolce&Gabbana Fragrance, Gucci, NARS, Burberry, Tom's of Maine, Post, Campbell's etc to advance their influencer marketing campaigns.
For more information on Activate by Bloglovin', or to learn more about how influencers or brands can benefit from this new feature, visit: http://activate.bloglovin.com/
About Bloglovin'
With over 8 million registered active users and 750,000 registered bloggers, Bloglovin' is the ultimate destination for fashion, beauty and lifestyle-obsessed users to discover, consume and share professionally produced content from top influencers around the world. The platform encourages users to discover and share their favorite content while connecting with the influencers they love all in one place. For more information, please visit www.bloglovin.com.
The free Bloglovin' app, for reading, discovering and following your favorite fashion and lifestyle blogs, is also available for download in the Apple Store and Google Play.
SOURCE Bloglovin’
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