ACTIVATE Drinks, Interactive Cap Technology Pioneer, Introduce Innovative Nutrient-Enhanced Water Beverages To New York With 2013 Distribution At Food Emporium And Fairway

No Longer Just a West Coast Trend, New Yorkers Can Now ACTIVATE the Cap For a Healthy Dose of Fresh Vitamins!

Jan 24, 2013, 09:27 ET from ACTIVATE

NEW YORK, Jan. 24, 2013 /PRNewswire/ -- ACTIVATE, the innovative, nutrient-enhanced line of water beverages, and creators of the fresh twist cap technology, which stores vitamins separately from the water, today announced their 2013 distribution roll out to leading New York City retailers, including Food Emporium and Fairway later this month. 

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After a successful 2012 with high double-digit growth through West Coast and national distribution, the company has plans to double sales in 2013, and recently entered a partnership with New York City-based distributor Gourmet Guru, a key player in the all-natural food and beverage category.

"We knew New Yorkers would appreciate the convenience and nutritional benefits of ACTIVATE and we're thrilled to roll out product at established Manhattan retailers like Food Emporium and Fairway," said Reza Mirza, president of ACTIVATE Drinks. "Our patented twist cap with fresh vitamins is not just a new trend in the beverage industry; we helped create the category which is now seeing increased consumer interest for those looking for fresh ingredients and efficacy.  The announcement signals yet another step in our commitment to broadening national distribution." 

Earlier this month, ACTIVATE rolled out to leading New York City chains including Morton Williams, Westside Market, Eli Zabar, natural and specialty grocery stores, as well as online via Amazon and Fresh Direct in early February.

ACTIVATE's research finds that vitamins A, B5, B12 and C lose their potency sitting in water. By storing their active ingredients separately in the cap, away from water, ACTIVATE keeps vitamins fresh until one cap twist releases a healthy dose of nutrients. ACTIVATE drinks contain 0 grams of sugar, 0 calories, and are naturally sweetened with stevia, providing a delicious beverage choice for people who want to GET ACTIVATED.

The portfolio includes:

  • ACTIVATE Balance: With Overall Health and Maintenance Support
  • ACTIVATE Defend: With a Healthy Boost of Immunity Support
  • ACTIVATE Rebound: With Rehydration Support
  • ACTIVATE Beauty: With Overall Health and Skin Cell Support
  • ACTIVATE Defy: With Support against Free Radicals for Healthier Cells
  • ACTIVATE Charged: With Renewed Energy Support

ACTIVATE drinks retail at $­­­­­­­­­­­­­­1.99.

About ACTIVATE Drinks
ACTIVATE offers a collection of innovative, nutrient-enhanced water beverages in a range of varieties, free of sugar, calories and preservatives, that makes it easy and convenient for consumers to GET ACTIVATED. ACTIVATE originated interactive cap technology in 2008, which keeps nutrients fresh and separate from water until consumption.  ACTIVATE delivers a satisfying option that combines function and performance without having to sacrifice on great taste. To learn more about ACTIVATE, for a store locator or to purchase online, please visit Follow ACTIVATE on Twitter at @ACTIVATEdrinks, or visit on Facebook at