SAN JOSE, Calif., April 29, 2011 /PRNewswire/ -- TV app developers and content providers can learn how to tap into a universe of more than 10 million screens -- and millions to come by year's end -- when Edgar Villalpando, senior vice president of marketing ActiveVideo Networks™, speaks on a "supersession" panel at the Digital Hollywood Spring conference in Marina del Rey, CA next week.

During the "Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood" panel Villalpando will announce ActiveVideo's plans for a next-generation TV app platform based in the cloud that can reach both cable and CE screens. Villalpando will discuss how CloudTV™ will help content providers to finally exploit the "write once, deploy everywhere" potential of CloudTV.

"CloudTV is the fastest route between TV app development and mass deployment," said Villalpando.  "By giving content providers the ability to create the same app – and the same experience – just once for over-the-top services and cable set-top boxes, we can help them get to the largest possible market in the shortest time."

Villalpando's panel is scheduled for 9 a.m. on Tuesday, May 3, at the Ritz Carlton Hotel.  ActiveVideo Networks anticipates making additional announcements regarding its app development program in the near future.

CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Apps are delivered as a single, adaptable video stream to the CE device or set-top box, which simply passes keyclicks from standard remote controls through to the cloud.  

The CloudTV architecture offers a variety of benefits for all stakeholders, including the ability of rich applications to run uniformly on any connected digital device, regardless of the device's processing limitations; the elimination of the need for more expensive processing and storage capabilities in the end-user device; a "One Platform" approach in which a limitless array of content and applications can be written once and delivered to any device; and the minimization of software bugs by streaming — rather than downloading — content to the TV.  For consumers, placing the intelligence in the network, and not in the home, ensures availability of the widest diversity of applications on any cable or CE device, even as technical standards evolve.

About ActiveVideo Networks

ActiveVideo Networks™ has created CloudTV™, a new apps platform that enables the development and streaming of Smart TV apps to any screen, box, or device.  The CloudTV approach of placing the intelligence in the network, not the device, powers an open development and publishing environment for content creators, service providers, and CE manufacturers to quickly and easily create new television experiences for their viewers.  CloudTV simply and efficiently allows limitless content – including TV Apps, web-to-TV apps, personalized iVOD navigation, and social media sharing and recommendations – to be delivered uniformly to every cable and IPTV set-top, CI+ enabled television, mobile device, and broadband-connected CE device. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles and Hilversum, the Netherlands. For more information, visit www.activevideo.com; find us at www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo; view our videos at www.youtube.com/AVCloudTV.

SOURCE ActiveVideo Networks