Activewear apparel market size to grow by USD 211.08 million from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global activewear apparel market size is estimated to increase by USD 211.08 million from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 11.24% during the forecast period, according to Technavio. - Request a sample report

Global activewear apparel market – Vendor analysis
Vendor offerings -

• adidas AG - The company offers activewear apparel such as Fast graphic tee, runner tee, and adizero marathon jacket.
• ASICS Corp. - The company offers activewear apparel such as color block bra and Asics logo bra.
• Columbia Sportswear Co. - The company offers activewear apparel such as Columbia women's firewood core pant and Columbia women's w titan pass pants.
• Hanesbrands Inc. - The company offers activewear apparel such as Hanes sports men's performance baseball tee.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global activewear apparel market is fragmented, with the presence of several global, regional, and domestic vendors. A few prominent vendors that offer activewear apparel in the market are adidas AG, ASICS Corp., Authentic Brands Group LLC, Beyond Active, Columbia Sportswear Co., DICKS Sporting Goods Inc., Dioz Group, Fashion Nova Inc., Gildan Activewear Inc., Good American LLC, Hanesbrands Inc., Nike Inc, PUMA SE, PVH Corp., Superfit Hero LLC, Under Armour Inc., VF Corp., Girlfriend Collective LLC, and Universal Standard Inc and others.

Market vendors follow various criticalities of inputs, including R&D, technology, labor, and brand, to compete in the market. They offer advanced activewear apparel to increase their market shares and differentiate themselves from their competitors.

Global activewear apparel market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global activewear apparel market - Segmentation assessment

Segment overview
Technavio has segmented the market based on distribution channel (offline and online). 

• The offline segment will grow at a significant rate during the forecast period. Many vendors are focusing on improving the services offered through their brand-owned stores to enhance customer experience and engage more customers. Such shopping experiences create a positive impression on customers, which, in turn, will drive the growth of the market during the forecast period.

Geography overview
Based on geography, the global activewear apparel market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global activewear apparel market.

• North America will account for 36% of the market's growth during the forecast period. The US, Canada, and Mexico are the key countries for the activewear apparel market in the region. However, market growth in this region will be slower than the growth of the market in other regions. The presence of various international vendors that offer activewear apparel will drive the activewear apparel market growth in North America during the forecast period.

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Global activewear apparel market – Market dynamics

Leading drivers - Product premiumization and innovation are driving the growth of the market. The use of new technologies and product innovations has enabled manufacturers to introduce innovative activewear apparel. The increasing purchasing power and the rising preference for innovative, comfortable, and lightweight activewear apparel are increasing the sales of such apparel. In addition, premiumization enables manufacturers to improve customer engagement. This will increase the demand for activewear apparel during the forecast period.

Key trends - The increasing popularity of athleisure is a trend in the market. Athleisure refers to clothes designed for athletic activities, which are worn at workplaces or other casual locations. Some of the major athleisure outfits include yoga pants, leggings, sweatpants, gym tanks, sports bras, tights, shorts, and others. Major vendors have made many improvements in the design and quality of athleisure outfits. Therefore, the growing demand for athleisure is expected to support the growth of the global activewear apparel market during the forecast period.

Major challenges - The availability of counterfeit activewear apparel will challenge the activewear apparel market during the forecast period. Vendors of counterfeit activewear apparel sell their products at very low prices when compared to branded products, especially in developing countries. Moreover, the duplication of branded activewear apparel makes it difficult for customers to distinguish between original and counterfeit products. Counterfeit activewear apparel is often poor in quality and does not meet manufacturing standards. As a result, international brands are facing difficulties in optimizing their presence in developing markets. Therefore, the increasing availability of counterfeit activewear apparel will hinder the growth of the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this activewear apparel market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the activewear apparel market between 2022 and 2026
• Precise estimation of the size of the activewear apparel market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the activewear apparel market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Activewear Apparel Market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 26: Chart on Comparison by Distribution Channel
• Exhibit 27: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 Italy - Market size and forecast 2021-2026
• Exhibit 74: Chart on Italy - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Italy - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Italy - Year-over-year growth 2021-2026 (%)

• 7.12 Canada - Market size and forecast 2021-2026
• Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 7.13 India - Market size and forecast 2021-2026
• Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.14 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 adidas AG 
• Exhibit 93: adidas AG - Overview
• Exhibit 94: adidas AG - Business segments
• Exhibit 95: adidas AG - Key news
• Exhibit 96: adidas AG - Key offerings
• Exhibit 97: adidas AG - Segment focus

• 10.4 ASICS Corp. 
• Exhibit 98: ASICS Corp. - Overview
• Exhibit 99: ASICS Corp. - Business segments
• Exhibit 100: ASICS Corp. - Key news
• Exhibit 101: ASICS Corp. - Key offerings
• Exhibit 102: ASICS Corp. - Segment focus

• 10.5 Columbia Sportswear Co. 
• Exhibit 103: Columbia Sportswear Co. - Overview
• Exhibit 104: Columbia Sportswear Co. - Business segments
• Exhibit 105: Columbia Sportswear Co. - Key news
• Exhibit 106: Columbia Sportswear Co. - Key offerings
• Exhibit 107: Columbia Sportswear Co. - Segment focus

• 10.6 DICKS Sporting Goods Inc. 
• Exhibit 108: DICKS Sporting Goods Inc. - Overview
• Exhibit 109: DICKS Sporting Goods Inc. - Product / Service
• Exhibit 110: DICKS Sporting Goods Inc. - Key offerings

• 10.7 Gildan Activewear Inc. 
• Exhibit 111: Gildan Activewear Inc. - Overview
• Exhibit 112: Gildan Activewear Inc. - Business segments
• Exhibit 113: Gildan Activewear Inc. - Key offerings
• Exhibit 114: Gildan Activewear Inc. - Segment focus

• 10.8 Hanesbrands Inc. 
• Exhibit 115: Hanesbrands Inc. - Overview
• Exhibit 116: Hanesbrands Inc. - Business segments
• Exhibit 117: Hanesbrands Inc. - Key offerings
• Exhibit 118: Hanesbrands Inc. - Segment focus

• 10.9 Nike Inc 
• Exhibit 119: Nike Inc - Overview
• Exhibit 120: Nike Inc - Business segments
• Exhibit 121: Nike Inc - Key news
• Exhibit 122: Nike Inc - Key offerings
• Exhibit 123: Nike Inc - Segment focus

• 10.10 PUMA SE 
• Exhibit 124: PUMA SE - Overview
• Exhibit 125: PUMA SE - Business segments
• Exhibit 126: PUMA SE - Key news
• Exhibit 127: PUMA SE - Key offerings
• Exhibit 128: PUMA SE - Segment focus

• 10.11 PVH Corp. 
• Exhibit 129: PVH Corp. - Overview
• Exhibit 130: PVH Corp. - Business segments
• Exhibit 131: PVH Corp. - Key offerings
• Exhibit 132: PVH Corp. - Segment focus

• 10.12 VF Corp. 
• Exhibit 133: VF Corp. - Overview
• Exhibit 134: VF Corp. - Business segments
• Exhibit 135: VF Corp. - Key news
• Exhibit 136: VF Corp. - Key offerings
• Exhibit 137: VF Corp. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 138: Inclusions checklist
• Exhibit 139: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 140: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 141: Research methodology
• Exhibit 142: Validation techniques employed for market sizing
• Exhibit 143: Information sources

• 11.5 List of abbreviations 
• Exhibit 144: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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