PURCHASE, N.Y., May 9, 2017 /PRNewswire/ -- Actress Darby Stanchfield has partnered with Pure Leaf tea to star in a short documentary highlighting the brand's simple and authentic process behind its line of ready-to-drink and home-brewed teas. The documentary launches today and can be viewed on PureLeaf.com.
Unlike many other tea brands, Pure Leaf is made using real tea leaves, not powders or concentrates. In this documentary, Stanchfield and Pure Leaf Tea Master Alex White journey to the Indonesian tea estate Dewata, where they experience firsthand the passion and level of expertise behind every Pure Leaf product.
Stanchfield is excited to invite her fans along on her journey as she immerses herself in the Pure Leaf process by working in the field to learn how to freshly pick tea leaves. Her 'Journey with a Tea Master' continues as White demonstrates how those very same leaves are rolled, dried and blended. Stanchfield was amazed by the expertise and passion White lends to the process to ensure no corners are cut to deliver a unique, real-brewed taste.
"As someone who grows my own ingredients in my home garden, I appreciate the hard work and care that goes into the process of making something you love," said Stanchfield. "It was fascinating to see the level of detail and care that goes into crafting Pure Leaf teas. This documentary gives viewers a unique opportunity to learn the art of making tea and why Pure Leaf chooses to source its leaves from estates like Dewata. I hope viewers enjoy this experience just as much as I did."
Pure Leaf uses quality tea leaves that have been sourced from various tea estates around the world, including the Dewata Tea Estate. The Dewata Tea Estate is a self-sustained village that is home to over 2,400 people and is located in the breathtaking, remote hills of West Java, Indonesia. It was one of the first tea estates to have been awarded a certificate from the Rainforest Alliance, which shows its continued commitment to sustainable efforts that benefit farm communities, wildlife and the environment. All Pure Leaf products use tea leaves from Rainforest Alliance Certified™ tea estates.
"From sourcing our leaves from some of the best tea estates around the world to having a Tea Master like Alex White on the team, Pure Leaf is truly dedicated to bringing out the real essence of tea without overcomplicating the process," said Jayanthi Raja-Segaran, Director of Marketing for Pure Leaf at PepsiCo. "There is no better way to highlight Pure Leaf's tea-harvesting process than by going straight to the source. Aside from bringing viewers to this lush rolling tea estate, it was important for us to bring to life how the Dewata Tea Estate has maintained the simplicity in harvesting tea throughout generations."
Pure Leaf offers a variety of teas including real-leaf-brewed bottled iced teas, the premium organic Pure Leaf Tea House Collection, and its recently expanded line of bagged and loose teas.
To watch the full documentary, learn more about the trip, and get Darby's delicious Indonesian-inspired recipes, visit PureLeaf.com.
Pure Leaf's "Journey with a Tea Master" was developed and executed by Omnicom Media Group's The Content Collective in partnership with Pure Leaf. Segars Media handled production.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States, generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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About the Rainforest Alliance
The Rainforest Alliance is an international nonprofit organization and growing network of people who are inspired and committed to working together to achieve our mission of conserving biodiversity and ensuring sustainable livelihoods. Celebrating its 30th anniversary in 2017, the Rainforest Alliance aims to rebalance the planet through creative, pragmatic collaboration with farmers, foresters, businesses and consumers, building strong forests and healthy communities around the world. For more information, please visit http://www.rainforest-alliance.org
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SOURCE Pure Leaf