Ad Age Announces New Editor-In-Chief

NEW YORK, July 16, 2020 /PRNewswire/ -- Ad Age, the most-trusted source for the advertising, marketing and media industry, today announced that Dan Peres will be joining the storied publication as editor in chief. His appointment comes as Ad Age celebrates its 90^th year. The selection of Peres is representative of Ad Age's commitment to be a provocative, vital and influential media brand as it evolves along with the industry it covers. In his position, Peres will oversee editorial across all expressions, including print, digital, social, video, podcasts and events. He will also lend his guidance to Ad Age Studio 30, the company's studio specializing in exclusive subscriber and custom content for the Ad Age audience.

"I'm incredibly honored to be joining the team at Ad Age," said Peres. "The brand and its journalists have always represented the gold standard, and I look forward to working with the talented editors and reporters to define what's next for Ad Age. The publication has such a rich history, and I'm excited to be a part of its future."

Peres was editor in chief of Details magazine for 15 years until the highly regarded publication was shuttered by Condé Nast in 2015. Since then, he has expanded his considerable purview with his own strategic consulting practice focused on delivering brand, marketing, content and social media strategies for emerging and established brands. Peres was also poised to helm the much-anticipated relaunch of Gawker in 2019 before plans were scuttled by Bustle Digital Group.

"Dan is a remarkable talent," said Ad Age President and Publisher Josh Golden. "His history of creative ingenuity and cultural fluency will move Ad Age in promising new directions that connect directly with what our audience is seeking—knowledge and understanding with a hint of what is around the corner. Dan comes at a time when our industry needs Ad Age's news and insights more than ever—our robust audience and subscriber growth has proven that. I am thrilled to welcome him to the brand."

Peres comes onboard as Ad Age prepares for a slate of upcoming virtual events, including Inside American's Hottest Brands, Small Agency Conference & Awards, Women to Watch Conference & Awards and Ad Age Next: Food and Beverage. In addition to delivering critical news, Ad Age's exceptional reporting remains centered around the rapid changes taking place across verticals, including media, retail, sports, health care and travel. Ad Age's award-winning Campaign Trail series, led by Ad Age Datacenter, also continues to heat up as election season gets ever closer.

Peres began his career as an editor at W magazine and Women's Wear Daily. He is most recently the author of As Needed for Pain, a memoir published by HarperCollins in February of this year.

About Ad Age
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the advertising, marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age is built on a bedrock of journalistic integrity. Today, Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is Important to Important People.

SOURCE Ad Age