Ad Agency Duffey Petrosky Hires New Account Director Carrie Sweeney

FARMINGTON HILLS, Mich., Feb. 10, 2014 /PRNewswire/ -- Duffey Petrosky continues to grow as the Farmington Hills, MI-based ad agency adds Carrie Sweeney as new Account Director for the Ally Auto account team. Duffey Petrosky currently serves as Ally Auto's agency of record, alongside Embark Digital, Ally Auto's digital, social and mobile agency of record and part of the Duffey Petrosky family of companies.

(Photo: http://photos.prnewswire.com/prnh/20140210/DE60732 )

Sweeney joins Duffey Petrosky from McCann/MRM Worldwide, where she served as engagement and planning director, bringing with her significant experience in automotive, financial services and more. Sweeney will be responsible for all of the agency's activities on Ally Auto's behalf, as well as integration with Embark Digital.

"Carrie's addition to Duffey Petrosky and the Ally Auto account team reiterates our commitment to attracting talented and respected industry leaders," says Jeff Scott, President of Duffey Petrosky. "Her years of experience with financial and automotive clients strengthens the agency's range and expertise, bolstering our competitive edge in today's market."

While operating as Engagement and Planning Director at McCann/MRM Worldwide, Carrie led lease and retail program development for the Chevrolet brand, as well as their in-market retail program strategy and development, customer experience program strategy and development, and customer lifecycle management.

Prior to McCann/MRM Worldwide, Carrie was account services director at DBA Worldwide, where she oversaw all account team activities for a diverse range of clients including Citizens Bank, Flagstar Bank, Cincinnati Children's Hospital, Henry Ford Health System, HAP, Hungry Howie's Pizza, the State of Michigan and Chick-fil-A. Carrie previously held positions at Digitas as Marketing Manager for GM Social Engagement, BBDO Detroit as Integration Manager for the Jeep/Chrysler brand and Account Supervisor on Dodge Truck, and Campbell-Ewald as a lead account person on Pier 1 Imports, Chevy Motorsports and GMAC.  

Carrie graduated from Walsh College in Troy, MI, with a Bachelor of Business Administration (BBA) - Marketing/Communications concentration. She resides in Oxford, MI, with her family.

About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been consecutively listed on Inc. Magazine's 5,000 Fastest Growing Companies in America from 2009 to 2013. The agency has also been named one of the Detroit Free Press's Top Workplaces from 2009 to 2013. For more information, visit www.duffeypetrosky.com or contact Jo Bourjaily at 248.766.5765.

About Embark Digital:
Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit www.embarkdigital.com.

SOURCE Duffey Petrosky