Adam Wohl Joins SRG as Executive Creative Director

Wohl comes to SRG from New York. He was most recently Global Creative Director/ECD at TBWA/Chiat/Day, where he led the firm's work for BNY Mellon, Michelin, and other clients. He led the team responsible for TBWA/Chiat/Day's, "First Drives" campaign for Michelin and the agency's award-winning "93/7" campaign for BNY Mellon.

"For more than a decade, Adam has been a creative force behind many of the world's most recognizable and relevant brands," said Cindy Judge, president of SRG. "He has a gift for creating work that impresses award judges and, importantly, drives clients' bottomlines. With Adam on board we are even better prepared to deliver breakthrough campaigns for our clients, no matter the challenge and wherever they do business."

Wohl has spent his life telling stories. After graduating from the Newhouse School at Syracuse University with a degree in film, Wohl's very first script was selected by Warner Brothers for the company's prestigious Writers Program. Since then, Wohl has written television and film scripts for most major studios, and he remains an active member of the Writers Guild of America. 

Prior to TBWA/Chiat/Day, Wohl was ECD at mcgarrybowen, where he led creative for P&G, Marriott, and United Airlines, as well as worked on the Maserati and Verizon brands. Before that, Wohl managed the global Samsung account for Cheil USA, where he helped drive the most profitable year in Samsung's history. His work for Samsung included the "Olympic Drums" and "Ultimate Multitasker" spots featuring David Beckham and James Franco, respectively.   

He also worked as freelance creative director on the Wendy's brand for Kaplan Thaler and on Nike for Wieden+Kennedy in Portland.

"I feel as lucky as I do excited about being a part of the future of SRG," said Wohl. "The potential of the agency's success is incredible, and the spirit and strength of the employees and the culture created as a result speaks for itself."

Early in his ad career, Wohl cofounded MIR, an award-winning agency focused on the intersection of storytelling and technology. MIR worked with many top-tier brands, including Amex, Citi, Coca-Cola, Kraft, Lexus, LG, Nissan, and Unilever, and was sold to Publicis in 2011. 

ABOUT SRG

Headquartered in Boulder, Colo., SRG is a nationally recognized brand consultancy and creative agency. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy and positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, it is responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past six years and was also recognized by Ad Age as a 2016 Best Place to Work.

Visit www.srg.com for more information.

SOURCE Sterling-Rice Group

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