SAN MATEO, Calif., March 15, 2011 /PRNewswire/ -- Adap.tv, the industry's only open online video advertising platform, today announced that it has launched Adap.tv for Advertisers, a powerful buy-side management system designed for advertisers, agencies, agency trading desks and ad networks. Built on Adap.tv's unified platform, which hosts more than 4,000 publishers and hundreds of brand advertisers, Adap.tv for Advertisers streamlines the complex process of buying and managing online video advertising through a single interface. Cadreon, the proprietary custom audience marketplace of Interpublic Group's Mediabrands, is one of the first to leverage Adap.tv for Advertisers.
"Adap.tv understands the complexities of online video advertising and has developed a video management solution that gives Cadreon control over every element of its campaigns," said Brendan Moorcroft, CEO of Cadreon. "Adap.tv for Advertisers was easily integrated with our data, targeting algorithms and back-office systems. It quickly extended the Cadreon platform with the tools to efficiently plan, buy, manage and evaluate our online video campaigns and the ability to operate them at a significant scale."
As online video becomes the fastest growing component of 2011 media budgets, many advertisers still struggle to identify a sophisticated and efficient platform to manage campaigns, from planning to execution. Adap.tv for Advertisers' suite of products puts agencies, trading desks and ad networks in control of the entire video campaign process from media planning and buying, to ad serving and trafficking, and to performance and optimization. This state-of-the-art platform enables advertisers to run campaigns across all publishers, ad networks and the Adap.tv Marketplace and reach almost any viewer on any device, including mobile, over the top set-top boxes and internet connected televisions.
"Adap.tv for Advertisers provides advertisers, agencies and ad networks with a powerful solution for managing the complete scope of their video advertising business – direct to publisher, spot market and cross platform buying," said Amir Ashkenazi, CEO & co-founder of Adap.tv. "Advertisers gain transparency and control they need to work directly with preferred partners, while leveraging data and other services that are already part of their campaign workflow."
Adap.tv's unique solution allows buyers to build a private network of their preferred inventory sources and connect with thousands of publishers that already participate in the Adap.tv Marketplace. Adap.tv for Advertisers also includes sophisticated targeting capabilities, integrated audience data, smart optimization, global frequency capping, unified reporting and custom analytics, all in a simple to operate interface.
Adap.tv develops online video advertising technology that makes it simple for advertisers, publishers and partners to connect and do more business. Through its open video advertising platform, Adap.tv integrates all of the industry's leading tools and technologies so buyers and sellers can easily access partners they already work, with the ability to bring in new ones. Adap.tv is also the creator of the industry's largest Marketplace for premium publishers and brand name advertisers. The Adap.tv Marketplace has more than 4,000 sites, 60 million monthly uniques and hundreds of campaigns running daily. Based in San Mateo, CA with a sales office in New York, Los Angeles, Chicago and Seattle, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/.
Launched in 2009 as the first custom audience marketplace, Cadreon continues to break new ground by making all forms of digital marketing more effective and efficient. To achieve this, Cadreon aims to create an environment that delivers relevant brand experiences to consumers. A technology-driven and enabled business, Cadreon employs sophisticated and predictive algorithms to buy audiences, not inventory. Reliant on rich sources of data, Cadreon creates a custom marketplace for each client that connects them with their customers in a single cohesive platform, creating efficiency and effectiveness by identifying the highest value audiences to deliver higher return on clients' investments.