NEW YORK, Jan. 26, 2015 /PRNewswire/ -- Adiant, owner of Adblade the largest content-style native ad platform on the web and IndustryBrains, today announced that its mobile reach has grown from just under 80 million monthly uniques to over 400 Million global monthly uniques in the last 12 months as reported by Quantcast.
"This phenomenal growth has affirmed the high quality of our mobile products for both publishers and advertisers," said CEO Ash Nashed. "We are positioning ourselves to meet this growing demand from both sides of our business, and more importantly by recognizing that this is a consumer trend that will only continue to increase." In an effort to address the ever-changing advertising landscape, Adblade has recognized that there is a need for greater mobile inventory in the marketplace. The advertising industry is moving more and more towards mobile each year. The importance mobile advertising will play in the future can already be seen with current trends. According to a report published by eMarketer.com, the total U.S. media ad spend for mobile will increase from 9.8% in 2014 to a projected 18.7% in 2016. That is nearly doubling in just two years.
In addition to the massive mobile inventory available, Adblade also provides multiple mobile targeting options for advertisers. Advertisements can be targeted by device or by operating system for even more accuracy in reaching exactly the audience that the advertiser intends.
Adblade's Newsbullet® ad format is extremely efficient and responsive in seamlessly adapting to the mobile environment. The Newsbullet® mobile ads campaigns have seen great success as a tool for branding, lead generation and driving app downloads. The mobile opportunities Adblade has made available have garnered positive feedback from both publishers and advertisers alike.
Adiant (www.adiant.com) is a digital media technology company whose mission it is to deliver the most innovative advertising solutions to quality publishers and advertisers. Adiant's brands, Adblade and IndustryBrains, have been engineered from the ground up to offer both immediate and long-term sustained value with a high level of customer service. Adblade is the largest content-style native ad platform on the web. Founded in 2008, the company is headquartered in Somerville, NJ and has offices in New York City and Buffalo, NY.
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