ADBOWL® Launches All-New Apps to Rate Big Game TV Commercials

The first website for tracking ad popularity enters its twelfth year with all-new smartphone and tablet apps, making it easier than ever to rate the commercials

News provided by

McKee Wallwork Cleveland

Jan 25, 2012, 08:00 ET

ALBUQUERQUE, N.M., Jan. 25, 2012 /PRNewswire/ -- It's the biggest date in professional football, the biggest day of televised sports and the most anticipated event in advertising. While the Giants and Patriots battle it out in Indianapolis, consumers across the country will weigh in on the major brands battling for the coveted top position in the annual ADBOWL® and pick the big game's advertising winner from their desktop computer, laptop, smartphone—and new this year—ADBOWL® tablet apps.

ADBOWL® is the original online, real-time poll that tracks what consumers think of the multimillion dollar ads that air during the year's biggest television event. Viewers rate the spots, letting advertisers know if they produced a "touchdown" or a "fumble," with the results announced just after midnight, the night of the game. McKee Wallwork Cleveland (MWC), an award-winning, integrated marketing company, has been bringing ADBOWL® to sports (and advertising) fans since it first launched www.ADBOWL.com in 2001. Last year, the ADBOWL® iPhone app was downloaded nearly 10,000 times. This year MWC partnered with Knuckleheads, specialists in mobile app development, to create both Android and iOS tablet apps.

Registration is now open on the ADBOWL® website and the free ADBOWL® apps are available for download. In addition, ADBOWL® can be found on Facebook and Twitter.

About McKee Wallwork Cleveland

McKee Wallwork Cleveland is an integrated marketing firm that specializes in working with stuck, stalled and stale brands. Founded in 1997, the agency has earned a spot on the Inc. 500 list of the fastest-growing private companies in the nation, is a two-time EFFIE Award winner and in 2009 was recognized by Advertising Age as one of ten top small agencies in America. www.McKeeWallworkCleveland.com

About Knuckleheads

Knuckleheads is a diversified mobile development shop creating custom apps for iOS, Android and Windows7. Knuckleheads works with companies and creative agencies around the country to strategize, develop and support mobile solutions for their clients. For more information visit, www.knuckleheads.net.

ADBOWL is a registered trademark of McKee Wallwork Cleveland, LLC