AdColony Releases iPad User Survey Results, Drives Targeting for Its Mobile Video Ad Technology

LOS ANGELES, April 13 /PRNewswire/ -- AdColony, a premium ad serving technology for iPhone, iPod touch, and iPad from Jirbo, Inc. today revealed results of its highly anticipated iPad user survey, reporting demographic data from iPad consumers.  The results uncovered critical consumer data for mobile advertisers including gender, age, education and household income as well as preferred App Store app categories and mobile device ownership.  Survey highlights report that 58.0 percent of respondents have bachelor's degrees or graduate/professional degrees and 44.3 percent earn a household income level of $100,000 or greater.  The results also show that of iPad users, over 48.7% own iPod touches, 43.0% own iPhones, and over 27.2% own BlackBerry devices.

AdColony has been in private beta since December 2009 and has driven multiple brand campaigns, and propelled numerous applications into the top ranks of the App Store. Brands and publishers using the AdColony platform include CBS Mobile, Initiative, Sony Pictures, Lionsgate, Scion, Universal McCann, and Topps. Some of the ground-breaking advertising technologies developed by AdColony include instantly loading HD-quality video ads, in-game 3D advertising, turn-key mobile survey's and Tap To Tweet where advertisers such as movie studios looking to create viral promotion can do so through AdColony's network multiplication platform.

"AdColony's mobile video ad platform is a game-changer," said Michael Hayes, EVP, Managing Director, Digital at Initiative. "The unique rich media experience maximizes brand awareness for our clients in a way that was previously unattainable with traditional mobile executions."

The next generation mobile platform is specifically designed with two things in mind: driving downloads for developers and premium branding for advertisers.  

"Everything boils down to a short instantly loading video clip showing exactly what your application or product does with a clear call to action in the closing frame," said Jonathan Zweig, CEO of AdColony.  "We are the first mobile advertising platform to deliver HD-quality video ads without annoying the end-user with load times while at the same time providing advertisers a rich way to tell their story."

AdColony is now delivering millions of these dynamic, engaging video ads on iPhones, iPod touches, and even iPads.  The results speak for themselves: AdColony has already powered more than 30 applications into the top 100 overall in the App Store and was heavily involved in the promotion of the #1 grossing app on the entire App Store. Some of AdColony's case studies are highlighted at www.adcolony.com.

With over 180,000 applications on the App Store, it can be difficult to stand out.  Once a potential customer sees the video clip of the game they instantly have a window into whether or not they want to download it. "At Topps we're delighted with AdColony's ability to get our apps ranked within the highly competitive App Store. Their innovative ad units have made these applications both popular and profitable," glowed Steve Grimes, Chief Digital Officer, The Topps Company.

"There is no better way to promote an app or drive product awareness than with an AdColony video," concludes Nikao Yang, EVP Business Development at AdColony.  "With the critical data we've collected on iPad usage, AdColony is now able to grow its targeted mobile video ad reach for advertisers to include iPad along with iPhone and iPod touch."

About AdColony: AdColony is a premium iPhone and iPad video ad serving and management technology developed by Jirbo, Inc.  AdColony allows clients to traffic, target, deliver, and report on their interactive iPhone and iPad campaigns. Clients include CBS Mobile, Initiative, Sony Pictures, Lionsgate, Scion, Universal McCann, the Cookie Jar Company, and Topps.

SOURCE AdColony