Add Fresh Homemade Taste and a Creative Twist to Dips and Recipes With New Tostitos® and Lay's® Dip Creations™ Seasoning Mixes

PLANO, Texas, March 15, 2011 /PRNewswire/ -- Busy schedules can leave little time for creativity in the kitchen, and even less time for recipes made from scratch. New Tostitos® and Lay's® Dip Creations™ dry seasoning mixes offer an easier way to get inspired in the kitchen and create great-tasting meals and snacks. Available in three flavors – Freshly Made Guacamole, Garden Onion and Country Ranch – and made with 100 percent all-natural ingredients, like real onions, garlic and a combination of herbs and spices – Tostitos and Lay's Dip Creations can be used to make delicious dips or to enhance many everyday foods.

"Today's consumer can't always spend hours in the kitchen preparing home-cooked meals, but they still want to impress their friends and family with great-tasting recipes," said Scott Davies, Director of Growth Strategy Brands, Frito-Lay North America. "Whether they're entertaining guests, or just looking for a tasty snack, new Tostitos and Lay's Dip Creations offer a 'packet of possibilities,' helping add a creative twist and delicious homemade flavor to a variety of dishes."

The introduction of Tostitos and Lay's Dip Creations comes at a time when people are looking for a way to mix things up in the kitchen without added fuss. According to a 2010 Harris Poll, nearly half of adults (49 percent) say they enjoy cooking when they have the time. At the same time, 75 percent of individuals who prepare meals at home say that they very often or occasionally use pre-prepped and/or frozen ingredients as well as kitchen appliances such as microwaves and toaster ovens to both speed up the process and clean-up involved.

Tostitos and Lay's Dip Creations seasoning mixes offer a great solution. Use Tostitos and Lay's Dip Creations seasoning mixes to add a twist to a wide array of meals and snacks, including hot wings, potato wedges, meatballs, enchiladas, salads and more. Tostitos and Lay's Dip Creations can also be used to make fresh-tasting dips by combining sour cream to the Garden Onion or Country Ranch flavors, or fresh avocados to Freshly Made Guacamole flavor.

New Tostitos and Lay's Dip Creations dry seasoning mixes are available for a suggested retail price of $1.59 each. For more information, visit www.fritolay.com.

Tostitos and Lay's Dip Creations dry seasoning mixes are one of many products made by Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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*The Harris Poll ® #93, July 27, 2010.

SOURCE Frito-Lay North America