Addressing an Epidemic: Major HIV/AIDS Awareness campaign hits newsstands in collaboration with the International AIDS Society, Tom Brady, ONE, (RED), and other leading HIV/AIDS Advocates

NEW YORK, July 20, 2012 /PRNewswire/ -- Today, Mediaplanet Publishing, the global leader in theme media, announces the release of the third installment of their HIV/AIDS Awareness Campaign to hit newsstands on July 20-22, 2012. In alignment with 2012 International AIDS Conference in Washington, D.C., the publication will raise awareness of this global epidemic, while highlighting what can be done to stop the virus in its tracks and end HIV by 2015.

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Spreading the word

Reaching over 3 million readers, the special tabloid section will appear within USA Today in the high-impact markets of New York, Chicago, San Francisco, Washington, D.C., Southern Florida, Philadelphia, and Los Angeles. The publication will also be distributed through numerous industry events such as the 2012 International AIDS Conference, the 2012 U.S. Conference on AIDS held by the National Minority AIDS Council in Las Vegas, further extending the reach to key opinion leaders, influencers, CEO's, heads of state and government, and executives.

"While the numbers are still staggering, for the first time in the history of this epidemic, we are in a position to turn the tide on HIV. We now know how to diagnose HIV with a simple blood test, treat it with efficient antiretroviral drug regimens, and eliminate transmission from a mother to her child," states Dr. Diane V. Havlir, Co-Chair, XIX International AIDS Conference in the publication's foreword.

The publication will bring together the leading organizations and thought leaders in the HIV/AIDS movement to create a unified voice, educating readers and motivating them to take part in the global fight to end HIV/AIDS.

Mediaplanet's Report
Some of the partners of the series include thought leaders, celebrities, and organizations such as Tom Brady, Diane V. Havlir, Francoise Barre-Sinoussi, Deborah Dugan, Elly Tebasoboke Katabira and corporate and non-profit sponsors such as ONE, (RED), the International AIDS Society, UNAIDS, The Fenway Institute, the Center for Health and Gender Equity, the Latino Commission on AIDS, the United Methodist Committee on Relief, the American Social Health Association, Sir Richards Condoms, and the Global Forum on MSM and HIV.

Mediaplanet creates focused reports on specific social cause, business, healthcare, technology and consumer topics.

Media contact:
Kelly Lehmkuhl
646 922 1412
[email protected]

SOURCE Mediaplanet Publishing