WALTHAM, Mass., July 11, 2016 /PRNewswire/ -- Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn videos views per month*. With the addition of Adelphic to Dailymotion's roster of DSP partners, Adelphic advertisers can enjoy seamless access to DMX's premium mobile instream inventory on a global scale.
According to eMarketer, digital video consumption continues to climb with mobile video consumption surpassing desktop in 2015. Marketing dollars are following the trend and Adelphic's high performance platform enables its brand and agency clients to access DMX's desktop, mobile web, and mobile app inventory via Adelphic's mobile-first insights.
"As our audience on mobile has now reached 50% of our global audience, it is strategic for us to build strong partnerships with demand-side platforms, that think mobile-first and that can help us facilitate the connection between advertisers and our mobile viewers," said Damien Pigasse, CRO of Dailymotion. "Adelphic works with the top agencies and brands world-wide, and we're excited to enable them access to our premium digital video inventory to continue to reach and engage consumers. Adelphic is not just a simple addition to our DSP roster, but one with a strong expertise in mobile."
DMX is the private video exchange that exclusively monetizes the Dailymotion video player instream inventory. DMX's video inventory is offered in more than 180 countries and enables advertisers from all over the world to connect with more than 300 million unique viewers per month, within premium and engaging thematic contexts. More than 10 million videos are uploaded monthly on Dailymotion by leading media publishers across a large panel of verticals (sports, news, entertainment and more).
"Video drives KPIs for branding as well as performance," said Gina Kim, head of partnerships for Adelphic. "By incorporating DMX's mobile inventory into our buying platform, we've added more scale for our clients to reach their audiences on the move, on whatever device."
Adelphic is the leading mobile and cross-device demand side platform. Adelphic provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move. The company's platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.
About Dailymotion Advertising
Dailymotion Advertising is the saleshouse of Dailymotion, one of the biggest video platforms in the world with 3.5 billion videos viewed* and 300 million unique viewers* across devices each month, including 140 million unique viewers per month on desktop**.
Dailymotion offers an international catalogue of tens of millions of HD videos across all digital devices, and thanks to its partnerships from all over the world, provides free access to premium and live content such as cultural events, sport competitions or breaking news as it happens. Dailymotion is available around the world in 19 different languages and 35 localized versions featuring local home pages and local content.
As a pioneer in digital advertising since 2007, Dailymotion Advertising connects brands to the international audience of Dailymotion thanks to a powerful multi-screen offer, highly granular targeting options, and a premium and secure environment for advertisers.
Dailymotion Advertising enables marketers and media agencies from all over the world to build their media campaigns in real-time through its private video ad-exchange, Dailymotion Exchange (DMX).
The DMX programmatic platform delivers more than 10 billion in-stream impressions per year***
Dailymotion Advertising in based in New York, Paris (France), and Singapore and has partners in local major saleshouses across more than 15 countries worldwide.
More information on exchange.dailymotion.com
*Source Dailymotion Internal, January 2016
**Source Comscore Videometrix, January 2016
*** Source Liverail Adserver 2015