Adenyo Launches 'Insights' to Automate Predictive Analytics and Dramatically Improve Marketing Profiling & Targeting Ability

TORONTO, Jan. 18, 2011 /PRNewswire/ -- Adenyo (www.adenyo.com), a leading global mobile marketing and analytics technology company, today announces the launch of Adenyo Insights. The new predictive analytics solution uses intuitive profiling and targeting to deliver unparalleled real-time predictive analytic capabilities to marketers and data analysts.

As an easy to use online Software-as-a-Service tool, Adenyo Insights automates predictive modeling enabling marketers and analysts to better understand untapped market opportunities through in-depth analysis of customer, consumer and community data. Adenyo Insights delivers an end to end process that can be delivered in minutes, rather than days, accelerating intelligent, accurate campaign targeting on the fly.

"Adenyo Insights is effectively stripping the complexities that previously prevented the increased adoption and integration of predictive modeling into the larger marketing plan," says Chris Matys, Adenyo Chief Analytics Officer. "Under the hood, Adenyo Insights' engine does the heavy lifting by running complex predictive models that analyze thousands of variables in real-time, automating the profiling and targeting process for marketers and enhancing the capabilities of established analytics departments."

Adenyo Insights also enables marketers to synthesize their data with Adenyo's own best-in-class community attributes and consumer segmentations database. With thousands of community attributes and segments that boast over 20 groups and 150 types, Adenyo provides a significantly more granular level of classification than other analytic systems, thus enabling a more complete and effective way to accurately target potential prospects, increase customer base visibility and streamline the entire analytics process. Adenyo Insights provides marketers a 360 degree view of communities, consumers and customers with immediate on the fly profiling. Adenyo customers can now model data and predict response rates to immediately understand projected ROI for their marketing campaigns.

"Insights provides unparalleled visibility into communities, consumers, and customers, an automated analytical process for determining marketing ROI, and the seamless integration of predictive analytics into the marketing plan," states Tyler Nelson, Adenyo CEO. "With proprietary intelligence derived from Adenyo's predictive analytics and Adenyo's Ad Manager 3.0, launched in December 2010, Adenyo continues to deliver game-changing tools that put mobile on par with traditional marketing mediums."

About Adenyo

With operations in North America and Europe, Adenyo enables agencies, brands and mobile operators to develop, target, execute and measure fully integrated marketing strategies and campaigns. Adenyo powers four solution areas through its integrated marketing software platform – predictive analytics, mobile web & applications, mobile messaging campaigns and mobile advertising – and has delivered thousands of successful campaigns for the world's most demanding organizations, allowing brands to capitalize on the unique opportunities that only mobile can deliver. For more information, please visit: www.adenyo.com.

SOURCE Adenyo