NEW YORK, April 26, 2012 /PRNewswire/ -- Global mobile advertising marketplace Adfonic today announces the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB's MRAID (Mobile Rich Media Ad Interface Definitions) standard, a common API for mobile rich media ads that run in mobile apps.  MRAID aims to reduce the complexity of running rich media campaigns by establishing a standard set of commands for developers.

By integrating the new SDK, developers can access a wide range of the most advanced mobile advertising campaigns including video and rich media, which can deliver significantly higher eCPMs for developers.  The new SDK offers support for a wide variety of mobile ad formats, including full-screen, and is compatible with both smartphone and tablet devices.

"Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result," said Paul Childs, Chief Marketing Officer of Adfonic. "Larger, more engaging rich media and video ad formats can often drive earnings over ten times higher than those of standard mobile display banners. The new SDK enables developers to run rich media ads without the need to work through complex certification processes with rich media partners."

Importantly, the new SDK provides the widest range of compatibility with alternatives to Apple's recently deprecated UDID device identification system, including OpenUDID and ODIN-1.  This support across a range of UDID replacement solutions means iOS developers can overcome the tracking challenges posed by Apple's phasing out of the UDID approach.  

"With this release we've thought about how developers can tackle the dual challenges of UDID alternatives and increased eCPMs," added Wes Biggs, Chief Technology Officer of Adfonic.  "It's been our goal to simplify monetization so developers can focus on their core business of innovation." 

The Adfonic SDK version 2.0 is fully compatible with Google's AdMob Ad Network Mediation layer, meaning developers can use the new SDK alongside those of other ad networks to maximise their earning potential. In addition, the SDK provides support for House Ads, enabling developers to cross-promote other apps within their portfolio across their inventory, for free.

The easily configured SDKs are available as free downloads from developer.adfonic.com.  Developers can integrate and test the SDKs without needing to register for an Adfonic account.

About Adfonic:

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs an average of over 4000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly.  Over 35 billion monthly ad requests are generated through Adfonic's network. The company is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com  

Media Contacts:

James MacDonald
917-312-0559
james.macdonald@adfonic.com

Jacob Green
646-747-7145
Jgreen@kwitco.com

SOURCE Adfonic