Adfonic releases latest SDK for iOS and Android

SDK Version 2.0 increases revenue opportunity for app developers

News provided by

Adfonic

26 Apr, 2012, 09:00 ET

NEW YORK, April 26, 2012 /PRNewswire/ -- Global mobile advertising marketplace Adfonic today announces the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB's MRAID (Mobile Rich Media Ad Interface Definitions) standard, a common API for mobile rich media ads that run in mobile apps.  MRAID aims to reduce the complexity of running rich media campaigns by establishing a standard set of commands for developers.

By integrating the new SDK, developers can access a wide range of the most advanced mobile advertising campaigns including video and rich media, which can deliver significantly higher eCPMs for developers.  The new SDK offers support for a wide variety of mobile ad formats, including full-screen, and is compatible with both smartphone and tablet devices.

"Rich media is changing the game for advertisers and creating huge demand and the opportunity is now here for developers to see a significant uplift in earnings as a result," said Paul Childs, Chief Marketing Officer of Adfonic. "Larger, more engaging rich media and video ad formats can often drive earnings over ten times higher than those of standard mobile display banners. The new SDK enables developers to run rich media ads without the need to work through complex certification processes with rich media partners."

Importantly, the new SDK provides the widest range of compatibility with alternatives to Apple's recently deprecated UDID device identification system, including OpenUDID and ODIN-1.  This support across a range of UDID replacement solutions means iOS developers can overcome the tracking challenges posed by Apple's phasing out of the UDID approach.  

"With this release we've thought about how developers can tackle the dual challenges of UDID alternatives and increased eCPMs," added Wes Biggs, Chief Technology Officer of Adfonic.  "It's been our goal to simplify monetization so developers can focus on their core business of innovation." 

The Adfonic SDK version 2.0 is fully compatible with Google's AdMob Ad Network Mediation layer, meaning developers can use the new SDK alongside those of other ad networks to maximise their earning potential. In addition, the SDK provides support for House Ads, enabling developers to cross-promote other apps within their portfolio across their inventory, for free.

The easily configured SDKs are available as free downloads from developer.adfonic.com.  Developers can integrate and test the SDKs without needing to register for an Adfonic account.

About Adfonic:

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs an average of over 4000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly.  Over 35 billion monthly ad requests are generated through Adfonic's network. The company is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com  

Media Contacts:

James MacDonald
917-312-0559
[email protected]

Jacob Green
646-747-7145
[email protected]

SOURCE Adfonic

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.