BOSTON, Oct. 17, 2017 /PRNewswire/ -- Adhark, Inc. today debuted its new enterprise image performance platform that harnesses patented artificial intelligence and machine learning to understand the visual preferences of consumer audiences, inform creative decision-making, and measure the resonance of imagery. Known as Ava™ (Analytical Visual Assessment), the artificial intelligence within the Adhark Platform augments, informs, and guides creative thought that helps brands engage, grow, and convert target audiences through more impactful visuals.
Images now make up the majority of digital communication with an estimated 1.2 trillion digital photos taken in 2017. Recent studies also show that 72% of all buying decisions are influenced by visual content, and that most consumers believe product imagery is more important than all ratings, reviews, and text descriptions.
Adhark customers are now poised to disrupt the way all photos, graphics, art, videos, and brand content are created for impact on consumer audiences. The Boston-based image performance software company is the first to allow a computer to have "Design Sense," the collective knowledge and experience of thousands of creative and marketing professionals rolled into one powerful brain.
"We are leading the world into a new era of quantified design," said Jehan Hamedi, founder and CEO of Adhark. "I predict the only brands that will prosper in the next 10 years will be those smart enough to make imagery the imperative and stop guessing on what will resonate."
Developed by Adhark, the I-Score™ is a resonance rating that measures the desirability of imagery. The I-Score is the only application of its kind that uses deep learning to derive objective scoring of imagery appeal – a powerful tool for those driven to stimulate audiences' behavior, and interests, through informed image selection.
"Adhark has in comparison created a Nielsen-like rating system for design," said Alyssa Hoersten, art director for Tommy Hilfiger. "I believe Adhark's image scoring and image performance technology will become the new standard to inform thousands of design and photography decisions, having a profound impact on brand building. They are the first to enhance creative artwork with artificial intelligence."
Through an ensemble of proprietary algorithms and intelligent, learning-based software tools, the Adhark Platform will ultimately help brands and agencies reach, engage and grow their target audiences more effectively. For more information about Adhark's image performance software, please visit www.adhark.com.
Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark's award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.
Dominic Amenta, DPA Communications
SOURCE Adhark, Inc.