NEW YORK, Oct. 15, 2014 /PRNewswire/ -- Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, today announced an integration with LiveRamp's data onboarding service. The integration will allow advertisers to use their own customer data for retargeting across the largest proprietary native advertising platform on the Web. Advertisers will benefit from more targeted campaigns that produce higher click-through rates and increased conversions to more qualified customers.
Through a process called data onboarding, Adiant advertisers will now be able to define audience segments based on attributes in their customer databases – such as past purchase history and customer lifetime value – and then anonymize and deliver those segments to Adiant for retargeting.
"Adiant again raises the bar in native advertising, giving advertisers powerful audience targeting within our massive "in content" advertising platform now reaching 553 million unique users monthly," said CEO Ash Nashed. "We'll continue to provide cutting-edge solutions advertisers and publishers are looking for as the industry evolves, making sure we offer the best technology available and the highest quality and properly labeled native advertising platform. Providing high quality advertisers with the ability to use their customer data to retarget Adiant's in content placements at scale creates completely new ways for advertisers to interact with users. It also makes our premium publishing partner's inventory more valuable in terms of generating higher CPMs."
"We're excited to help Adiant customers realize even greater value by connecting Adiant to valuable customer data sources, " said Auren Hoffman, CEO of LiveRamp. "By onboarding customer data, advertisers can benefit from proven data-driven marketing strategies, such as CRM retargeting, ad suppression, and look-alike modeling."
Adiant, owner of Adblade and IndustryBrains has direct first party relationships with over 1,000 local and national branded digital properties, including publishers such as McClatchy Newspapers, Worldnow, Lee Enterprises, Christian Science Monitor, Washington Times, ABC News, Hearst and hundreds more. Adiant helps agencies and advertisers successfully connect with qualified customers with properly labeled "in content" style native advertising placements in highly credible environments at the right time – when they are browsing for quality information.
Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to quality publishers and advertisers. Our brands have been engineered from the ground up to offer both immediate and long-term sustained value with a high level of customer service. For more information visit http://www.adiant.com
LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. For more information, visit http://www.liveramp.com