Admedo Launches Oracle Marketing AppCloud Application to Offer Programmatic Advertising Platform

LONDON, June 29, 2015 /PRNewswire/ --

Admedo today announced that it has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud. Admedo's Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

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Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Admedo's DSP enables Oracle Marketing Cloud customers to easily activate their data and create audience segments to create targeted online advertising campaigns, which can help improve performance and ROI. Admedo's cloud-based, self-serve programmatic advertising platform empowers marketers with accurate insights into their media spend and makes programmatic advertising transparent and accessible.

"Our collaboration with Oracle is an important milestone for Admedo. As among the first Demand Side Platform to be connected with Oracle Marketing Cloud and Oracle Data as a Service (DaaS) for Marketing, we are looking forward to helping marketers get the most out of their customer data to better prospect and acquire new customers online," said Nick Moutter, CEO of Admedo. "Programmatic advertising has become an increasingly important part of the digital marketing mix, with Magna Global predicting programmatic spend to hit $21bn globally in 2014, growing to $53bn by 2018."

"We are committed to helping marketers extend and optimize their technology investments by providing the industry's most comprehensive marketing technology ecosystem," said Ryan Buma, vice president, Oracle Marketing AppCloud. "With the addition of Admedo, marketers using the Oracle Marketing AppCloud can now benefit from the efficiencies, performance and ROI offered by programmatic advertising."

Oracle Marketing Cloud customers can visit the Admedo page in the Oracle Cloud Marketplace and begin implementing Admedo in Oracle Marketing Cloud.

About Oracle Marketing AppCloud  

Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Admedo   

Admedo is a Programmatic Advertising platform, that helps advertisers and agencies to run more profitable online advertising campaigns.  Our customers benefit from Admedo's powerful, user-friendly technology that enables them to drive higher ROI campaigns across display, mobile and video. We are transforming the industry by offering unprecedented transparency and control. With Admedo, customers enjoy full insight into their media spend, with no hidden fees, through a self-serve, cloud-based platform. For more information, visit http://www.admedo.com.

About Oracle PartnerNetwork  

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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SOURCE Admedo