LONDON, January 27, 2014 /PRNewswire/ --
Admedo, the leading self-serve online advertising platform, today announced the launch of its platform that empowers businesses of all sizes to buy advertising with tools previously only available to big brands and agencies. Formerly adizio, the company is now rebranding to reflect the next phase of growth and new technology offering. The new platform will enable a much larger pool of small, medium and large business and agencies to benefit from RTB with a set of features that have never before been available without significant media spend.
The Admedo platform offers maximum reach with over 100 billion impressions, more than 26 exchanges and global inventory, representing over 97% of all online reach. Admedo's best in industry RTB technology incorporates global inventory allowing advertisers to target accurately from billions of impressions in milliseconds. This enables businesses to buy only the most cost effective and highly targeted ad positions.
Admedo is a user friendly and intuitive platform for any business to create profitable and relevant ad campaigns. It simplifies campaign and data management so that anyone can easily buy advertising without being a digital expert. Advanced functionality - previously only affordable for big spenders - such as retargeting, CPA optimization and machine learning will now boost ROI for the masses.
"Our platform empowers companies of all sizes with the tools and capabilities they need to create profitable online ad campaigns from start to finish with any budget," said Nick Moutter, CEO Admedo. "By bringing more advertisers into the rotation and utilizing advanced machine learning technology, we can greatly improve the relevance - and therefore success - of advertising efforts."
The new platform offers control, transparency and real time visibility into how ad campaigns are performing and where users' spend is going. Some of the other key features and benefits include:
- Simple and easy to use interface to enable cross channel campaign creation in just a few minutes
- Variety of pricing mechanisms including CPM, CPC, CPA, optimization and retargeting options to meet advertisers' goals
- Real time reporting/analytics provide granular data reports on a range of factors including demographic, devices, site placement and viewability
- Machine learning and automated optimization eliminates the need for experienced ad professionals to manually optimize campaigns for best performance
- Creative suite enables HTML5 creatives to reach multi-device as well as third party ad server tags
Admedo's new platform goes live on 27th January 2014 with no minimum monthly spend or contract. For details, visit http://www.admedo.com.
Founded in London in 2013, Admedo is the leading performance-driven online advertising platform for all. The technology is best in industry and it's easy to use with no contract or monthly fees. In just minutes, anyone can create profitable advertising campaigns at a reduced cost. Admedo was started to address SMEs' need to buy affordable online advertising as and when they need it. For more information visit http://www.admedo.com.
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