AdMeld Appoints Jason Kelly as Chief Media Officer
Publishing and Digital Advertising Veteran Joins Leading Sell-Side Optimization Platform
NEW YORK, Sept. 14 /PRNewswire/ -- AdMeld (www.admeld.com), the technology platform that helps premium publishers maximize their ad revenues, today announced the appointment of Jason Kelly as chief media officer. Kelly, a seasoned veteran of the publishing and digital advertising space, joins AdMeld from Time Inc. Digital, where he served as vice president of strategy and revenue management. Kelly will oversee AdMeld's global relationships with demand and data partners as well as spearhead strategic projects serving the Web's largest and most prominent publishers.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100914/NE64072 )
(Photo: http://photos.prnewswire.com/prnh/20100914/NE64072 )
"Jason brings the ideal mix of experience to our team," said Michael Barrett, chief executive officer of AdMeld. "He has a deep understanding of how technology can empower premium publishers, strong relationships in all quarters of the industry, and a visionary perspective on where the space is headed. His background dovetails perfectly with AdMeld's mission to keep premium publishers on the cutting edge, connect them with vast new budgets, and arm them with tools and information to sell their inventory smarter and safer."
"I joined AdMeld because I believe strongly in their technology, their team, and their capacity for innovation," said Kelly. "Their track record of helping premium publishers manage and sell their inventory programmatically, analyze and package their audiences, and optimize impressions across the Web and mobile is truly unique. I look forward to putting my experience and creativity to work to benefit AdMeld's customers and partners."
Prior to Time Inc., Kelly was at Rapt, a part of Advertising and Publisher Solutions at Microsoft, where he managed numerous strategic consulting engagements and enterprise software implementations to drive revenue for premium publishers. While at Rapt, he also developed the course curriculum on behalf of the IAB for the Professional Development Seminar on yield management for publishers. Prior to working at Rapt, Kelly spent more than a decade in the airline industry most recently as director of revenue management, sales and online distribution for Virgin America.
He's been a regular speaker and moderator at events such as the IAB Networks and Exchanges Conference and served as the keynote presenter at the AdMonsters U.S. Publisher Forum.
About AdMeld
Founded in 2007, AdMeld helps the world's top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company's dynamic yield optimization technology connects with hundreds of sources of demand such as ad networks, exchanges and DSPs, and provides tools and analytics for publishers to better understand and monetize their audiences. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 300 others worldwide. The company is headquartered in New York City with offices in San Francisco, London and Toronto. Visit www.admeld.com
SOURCE AdMeld
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