Admeld Debuts Industry's First Market Sizing of Real-Time Bidding (RTB) at Partner Forum

NEW YORK, Feb. 10, 2011 /PRNewswire/ -- Admeld, the company that helps the world's top online publishers sell ads smarter, today debuted the industry's first market sizing study about Real-Time Bidding (RTB) at its Annual Partner Forum. The study, presented by Forrester analysts Michael Greene and Joanna O'Connell, reveals that $353 million was spent via RTB in the United States in 2010, and projects the figure will more than double to $823 million in 2011. The report is available in its entirety at www.admeld.com

"In order to make the best decisions, we think it's important for the industry—and publishers in particular—to have access to reliable quantitative data about RTB," said Michael Barrett, CEO, Admeld. "Though the figures from the Forrester report are focused on the US, Admeld has seen a strong correlation between growth in the US and other media-rich countries. For instance, over the past six months on our platform we've seen a four-time RTB spend increase in the UK and a 12-time RTB spend increase in Germany."

In addition to the Forrester report, topics for the day's forum include strategies for audience and data monetization, building the sales organization of the future, the emergence of mobile RTB, the evolving roles of demand-side platforms (DSPs) and ad agency trading desks, and more. The forum also features a broad range of publishing and advertising executives, including:

• Stephanie Bauer Marshall, head of mobile marketing, Verizon Wireless
• Adam Cahill, EVP & co-director of media, Hill Holliday
• Matthew Greitzer, co-founder, Accordant Media
• Nick Johnson, SVP of digital media sales of NBC Universal
• Mike Kelly, CEO, The Weather Channel
• Peter Longo, CEO, IDG Syndication & Networks
• Bethany Mach, managing director, Client Leadership, Mindshare
• Jules Polonetsky, co-chair & director, Future of Privacy Forum
• Zack Rogers, SVP of sales strategy & operations, CBS Interactive
• Jeremy Steinberg, VP of digital sales and business development, FOX News
• John Trimble, CRO of Pandora Media
• Nate Woodman, managing director, Adnetik
• Craig Ziegler, VP trading & inventory, Accuen Media

The complete list of speakers, as well as the day's agenda, is available at: www.admeld.com/partnerforum. For those unable to attend today's event in person, much of the content will be made available at the company's website over the coming days.

About Admeld

Admeld helps the world's top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand.  Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel and more than 500 others worldwide. The company is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.

SOURCE Admeld