AdMobilize and Verizon Form Strategic Partnership To Push the IoT Forward
With this partnership, Verizon will provide 3G connectivity for AdBeacon and co-sell the solution across the country
MIAMI, Sept. 15, 2015 /PRNewswire/ -- AdMobilize, an Internet of Things technology company that quantifies the physical world, announced today that it has formed a national strategic partnership with Verizon to connect the physical world of analytics to the online grid. Verizon is investing heavily in making the Internet of Things accessible to entrepreneurs, and AdMobilize is one of the most disruptive young technology companies working on hardware products to make this a reality.
AdMobilize provides data analytics for the physical world. Its AdBeacon platform leverages hardware and software to connect the real world to the online grid, providing unprecedented insight of assets -- spanning retail, out-of-home, digital out-of-home, events, and small business owners -- in real-time.
With this deal, Verizon will provide 3G connectivity for the AdBeacon, which also operates on WiFi. In addition, Verizon will co-sell this technology across the USA, starting in Florida, to its clients, including retail stores, shopping malls, supermarkets, digital signage operations, and small business owners. AdMobilize and Verizon are working together to launch hundreds of AdBeacon activations in the next two months.
This partnership is significant for both Verizon and AdMobilize. Verizon's Internet of Things business grew 45 percent in 2014 and the carrier secured its place in the rapidly growing and competitive market. In May, Verizon announced the acquisition of AOL for $4.4 billion to "support and connect to Verizon's IoT (Internet of Things) platforms, creating a growth platform from wireless to IoT for consumers and businesses." Verizon is striving to establish itself as the most forward-thinking carrier dealing with the IOT, which led to the partnership with AdMobilize.
"Verizon is looking to partner with companies that can push its vision for the IoT forward," said Rodolfo Saccoman, CEO and founder of AdMobilize. "This agreement is exciting recognition that AdMobilize is one of the most innovative companies creating hardware/software products for the IoT, and represents our joint desire to use technology to enhance understanding of the physical world."
AdMobilize's AdBeacon represents a groundbreaking and effortless new way to track campaign performance in the physical world. The solution provides an all-in-one hardware and software solution that can be configured in two minutes and used by anyone, even people with no technical skills. It allows advertisers to track dwell time, gaze ratio, demographics, emotions and more. They can access performance data by location, time, audience, engagement, demographics, and other key factors to adjust campaign strategy and drive revenue.
About AdMobilize:
AdMobilize connects the physical world to the online grid. The company's hardware and software technology is reimagining what the Internet of Things will look like. Its AdBeacon platform is the first "plug-and-measure" analytics platform for the real world. It tracks the performance of advertising assets in real-time, provides accurate and quantifiable metrics, and delivers insights that enable businesses to maximize their returns. Find out more at www.admobilize.com.
SOURCE AdMobilize
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