MIAMI BEACH, Fla., April 16, 2015 /PRNewswire/ -- AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched "AdBeacon®", the world's first "Plug and Measure" analytics platform for Out of Home, digital signage advertising, and retail. A patent pending platform marries advanced object-detection software with easy to install hardware allowing operators and agencies to understand campaign performance in real time.
The AdBeacon, a device about the size of an iPhone 5, uses a camera sensor to collect data from physical spaces. By implementing AdBeacon technology on OOH & DOOH products, metrics such as impressions, confirmed views, dwell time, peak times, and audience demographics are captured and displayed on an intuitively designed dashboard all in real time. For digital signage with built-in camera sensors, AdMobilize offers a seamless and comprehensive API solution.
"The OOH advertising industry is struggling to find ways to have better analytics as to who and when consumers are most likely to see their ads," said Out of Home expert Nick Coston. "OOH has been ripe for disruption for decades and it's great to see start-ups like AdMobilize bringing transparency to our business. This will take all the guesswork out of the current methods that rely heavily on historical data. AdMobilize has created a product that is visionary, revolutionary, and cost-effective. I believe that years from now this technology will be the norm for OOH measurement."
"AdMobilize's technology provides operators and agencies the only turnkey solution to solve the very complex physical world analytics problem. Our goal is to work on the really hard things, so you can focus on growing your business while benefiting from this cutting edge disruptive solution," said AdMobilize's CEO, Rodolfo Saccoman.
Request a demo at AdMobilize.com to learn more about how you can implement AdBeacon technology with your OOH, DOOH, and Retail products and clients.
AdMobilize is a venture-backed technology company headquartered in Miami, with offices in Washington, London, and Bogota. The company's mission is to provide advanced analytics solutions and integrated platforms for the physical world.