LIMA, Peru, May 10, 2016 /PRNewswire/ -- Along with the launch of Adcity Analytics, the new platform by HAVAS Media Group (www.havasmedia.com) in association with Regional Developers SAC, AdMobilize (www.admobilize.com) today announced that it will power Adcity Analytics with its deep technology stack for people, vehicles, and crowd analytics. AdMobilize and HAVAS Media Group in unison with Regional Developers SAC formed a strategic alliance with the goal of addressing the lack of data on actual viewership that strains the Out-of-Home (OOH) industry. They envision a straightforward worldwide OOH measurement system with an emphasis on accurate, reliable, and anonymous real-time data reporting.
AdBeacon camera technology tracks physical world advertisement performance in real time by collecting people metrics: impressions, views, dwell time, age, gender, and emotion. "From now on, we can validate the Out-of-Home audience and extract true data from which we can provide brands with live analyses and projections, thus optimizing their investment and approach to campaigns. With the launch of this new platform, we are propelling Out-of-Home metrics to par with that of present day TV or online analytics," said Edgardo Cifuentes Director of OOH / Havas Media Group.
Adcity Analytics will give brands a true and immediate look into the performance of their campaigns and live events, as well as allow them to be present during real life micro-moments and create dynamic and interactive content. Blending anonymous real-time audience analytics by AdMobilize with the international expertise and on-site "behavioral knowledge" of the local markets by Havas Media Group teams worldwide, brands can justify their advertising spend and laser focus marketing efforts.
"After decades of experiencing archaic metrics and validations for setting exorbitant OOH rates, I wanted to bring key players together that would give brands accurate, real-time viewership data and so much more," says Eduardo Lipschutz-Villa CEO of Regional Developers SAC, who has led the collaboration since inception. "Latin America's growing economies and high outdoor market penetration have paved for way for us to bring years of work and expertise to play as the new normal for OOH; and we are doing it live from Lima, Peru."
Initial rollout for Adcity Analytics powered by AdMobilize will include AdBeacon (www.admobilize.com/#/adbeacon) camera installations on street-level signage in Peru, Colombia, Chile, Brazil, Argentina, and Mexico. The launch will also include solutions for vehicle count, speed, and viewership, among others soon to be announced.
AdMobilize, headquartered in Miami, FL with offices in London, UK and Bogota, Colombia is a venture-backed company connecting the physical world to the online grid. We provide "drop in" advanced computer vision solutions to fit each client's hardware/software needs. AdMobilize is your all-in-one solution for real-time data and analytics for people, vehicle, and crowd.
AdMobilize's first product is the AdBeacon camera, the first "Plug and Measure" real-time audience hardware and analytics device for the real world. Our latest product is MATRIX, a platform where people around the world can build and download Internet of Things applications. For more information, visit www.admobilize.com.