Adoption of AdRoll-Marketo Integration Doubles as Customers Experience Significant ROI Gains
Partnership expands account-based marketing offering from both companies with some customers seeing upwards of 30 percent increase in click-through rates
SAN FRANCISCO, May 9, 2016 /PRNewswire/ -- AdRoll, the performance marketing platform, announced today it has more than doubled the size of its Marketo Ad Bridge Integration in the last six months. The successful partnership, which easily connects clients' retargeting segments to Marketo's Engagement Marketing Platform, now serves more than 150 joint customers. The news comes ahead of Marketo's annual Marketing Nation® Summit where AdRoll is up for the Revvie Award for "LaunchPoint® Technology, Partner of the Year."
Customers like Pantheon, a leading website management platform, are seeing engagement results well above industry averages. Since launching its AdRoll campaign through Marketo Ad Bridge, Pantheon has increased its retargeting click-through rate (CTR) by 32 percent and decreased its cost-per acquisition (CPA) by 22 percent. Pantheon has also been using AdRoll's Prospecting product to identify new customers at nearly the same CPA.
"The integration cut down my campaign creation time and opened us up to a much larger source of inventory than simply using Google campaigns alone. It was a much easier user experience," said Emi Winslow, online marketing manager at Pantheon. "Through the AdRoll integration with Marketo, we're also able get our campaigns running quickly, serve different messages to current and prospective customers, and focus our attention on campaign strategy, rather than implementation."
AdRoll announced its Marketo Ad Bridge integration in August 2015, and by October 2015 reported 65 joint AdRoll and Marketo customers leveraging the powerful partnership. Through the integration, AdRoll uses data onboarding to expand the reach of a brand's existing campaigns to all users, not just those who open an email.
"It's been great to see the effect the AdRoll-Marketo Ad Bridge integration has had on our joint customers over the past six months," said Mike Stocker, senior director of product solutions and innovation at Marketo. "Pantheon specifically was looking to change how they were targeting B2B customers and by leveraging Marketo's behavioral audience data, they saw excellent results. These great results have been seen over and over and are why we're seeing huge demand to leverage this data in marketing leading ad platforms like AdRoll."
"We're always working to bring our customers solutions that will make growing their businesses easier. Marketo continues to be a valued partner in that endeavor, allowing us to help sync programmatic advertising with marketing automation," said Adam Berke, AdRoll president and CMO. "We're honored to be named a finalist for the LaunchPoint Technology, Partner of the Year Revvie Award. It's a true testament to the work we've been able to accomplish together."
To learn more about AdRoll's Marketo Ad Bridge integration, visit AdRoll on the expo floor at booth #120 during the Marketing Nation Summit at the MGM Grand in Las Vegas on May 9-11. AdRoll's director of growth marketing, Peter Clark, will also be speaking on how to use B2C tactics at a B2B company on May 10 in the Partner Theater at the conference.
About AdRoll
AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion user profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world's largest opt-in advertiser data co-op. AdRoll's goal is to map the world's intent data and put it to work for every advertiser on the planet.
AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney. It is backed by Foundation Capital, IVP, Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more at www.adroll.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/
CONTACT: Elissa Davis, 1-718-355-8722, [email protected]
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SOURCE AdRoll
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