NEW YORK, Aug. 24, 2011 /PRNewswire/ -- AdoTube™, the in-stream video advertising technology leader, today announced they are using Evidon's Assurance Platform, Evidon InForm, to execute the first in-stream in-player Advertising Choices ("Ad Choices") icon for Behavioral Targeting with true third-party assurance.
A modified version of Evidon's industry-standard method for demonstrating display and website advertising compliance is being used for all of AdoTube's in-stream ad formats such as pre-roll, overlay, Polite Pre-Roll®, and other more interactive formats. Working with a broad array of interactive formats that are often more highly targeted gives consumers true access to and control over how all of their information is collected and used. The program is currently live with examples viewable here: http://bit.ly/InStreamPrivacy
With the partnership, Evidon is now AdoTube's exclusive provider of privacy compliance services for the DAA-managed, U.S. self-regulatory initiative continuing its commitment to full third-party transparency for all constituents.
"Last year, AdoTube announced the Polite Pre-Roll®, giving consumers choice and control over their ad experience. Now, we're giving consumers full choice and control over their data," said Steve Jones, Chief Strategy and Operations Officer of AdoTube. "We chose Evidon due to their commitment to ensuring full compliance for advertisers, publishers and consumers."
Evidon was the first company designated by the Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. The company's Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in billions of monthly advertising impressions across the Internet for leading brands.
"AdoTube is the first in-stream video advertising company to deploy this self-regulatory program with an approved provider of compliance services," said Scott Meyer, founder and CEO of Evidon. "As online video continues to grow in importance, we see AdoTube as a very strategic partner, and we're thrilled to be working with their team."
Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better results. For more information, please visit: www.evidon.com.
AdoTube™ is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. For more information, please visit www.adotube.com and follow AdoTube on Twitter.