AdoTube's Index Finds that Interactive Advertisements Surged to 61% of Total Advertisements Served

NEW YORK, Dec. 19, 2011 /PRNewswire/ -- AdoTube, the in-stream video advertising technology leader, announced the release of its Q3 2011 In-Stream Ad Format Index today. The index highlighted data around the growth of interactive in-stream video ad formats, which grew to account for 61% of ads served, while Pre-Rolls dropped to 10%.

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In addition, AdoTube found surprising growth in Government advertising, which increased 152% on average over 2010. This growth was propelled by ads placed by or on behalf of 2012 presidential candidates. 2011 also saw a 212% increase in Food Service and a 61% increase in CPG advertisements served.

The index is the result of analysis on 6.5 billion impressions served across the AdoTube Network and provides an overview of the growth and effectiveness of different in-stream video ad formats across industry verticals.

Additional highlights from the index include:

• Delivering the same Display message In-Stream still generates over 6X Interaction & Click-through Rates
• New format, In-Stream Takeovers offer as much as a 4X boost in CTR and a 43% lower Close Rate than similarly featured Branded and Interactive Overlays
• The Polite Pre-Roll® and the Ad Selector, which offer close buttons, can lower abandonment rate for publishers by up to 46% when compared to standard pre-rolls
• The Ad Selector exhibited  a 65% View-Thru Rate, as well as an 80% retention rate

Included are discussions of overall trends in adoption across formats and verticals as well as metrics regarding click-through, engagement and retention rates. View the full index and findings at news.adotube.com.

About AdoTube

AdoTube™, part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 36 locations worldwide, is the leading global in-stream advertising technology company. AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. An early pioneer, AdoTube spearheaded the Polite Pre-Roll® and has continually spurred innovation in the online video ecosystem. With its sophisticated and comprehensive video ad management platform combined with a full service video ad network, and third party media measurement system, AdoTube is simplifying the complex world of digital video for publishers and marketers, while delivering engaging experiences for consumers. For more information, please visit www.adotube.com and follow AdoTube on Twitter.

SOURCE AdoTube