Adrenaline Expands, Becomes a New-Model Experience Design Agency

ATLANTA, July 22, 2014 /PRNewswire/ -- Effective immediately, Adrenaline, an experience design agency, will be operating independently from its parent company, design build stalwart NewGround International. The new Adrenaline will combine the talent of its creative group with several groups formerly under the NewGround banner. The larger agency, headquartered in Atlanta, has expanded from 16 to 65 talented professionals located in several offices nationwide.

This move will enable Adrenaline to offer a broader spectrum of services in branding, digital, and retail environments. The agency can create a brand and bring it to market in digital and physical channels, from media to retail stores.

"We want to be a different kind of agency," said Sean Keathley, recently named Adrenaline President. "Our aim is to carry strategic and design thinking through to implementation—we want to be known for making experiences real."

The digital revolution and rise of customer control has wreaked havoc on the traditional agency model. The result is many niche agencies specializing in narrow categories and specific channels, and client demand for expertise in each one. Further, as the one-size-fits-all agencies crumble and directly-sourced talent is more accessible to clients, large agencies cannot sustain the massive account structures and overhead fees they once did. Adrenaline's new agency model is devoid of superfluous layers, allowing direct client access to top talent.  What's more, Adrenaline's targeted Experience Design offering assures clients receive the best-in-class services they seek.

Adrenaline's mission is to connect brands and people by creating meaningful experiences between the two.  From the launch of new brands to management of digital channels and signage to large-scale retail conversions, Adrenaline is in the business of bringing branded experiences to life.

About Adrenaline
Adrenaline, headquartered in Atlanta, is an experience design agency with core competencies of brand, digital, and environments.  www.adrenalineshot.com

SOURCE Adrenaline