Adrienne Maloof of "The Real Housewives of Beverly Hills" Teams Up With SillyBandz Creator To Launch OMG Cases, The First-Ever LED Light-Up iPhone Cases

LOS ANGELES, Aug. 7, 2012 /PRNewswire/ -- The first ever light-up iPhone cases, OMG Cases (www.omgcases.com), will be introduced at a red carpet launch event Wednesday, August 8th at Kitson's flagship store in Los Angeles. These unique cases incorporate an LED technology that actually lights up when the phone rings or an email or text is received. It is anticipated that this case will make a huge splash in the hot mobile accessory market, due to the celebrity co-creator and the marketing expertise of the branding company.

Entrepreneur, philanthropist and The Real Housewives of Beverly Hills star, Adrienne Maloof, has partnered with Robert Croak, owner and creator of SillyBandz, to introduce OMG Cases for iPhones, which is the first of OMG Brandz's line of products. The collaboration between Croak and Maloof first started with an idea that Maloof had for a cell phone case that lights up, ultimately making it easier for women to find in their purses. Maloof brought the concept to Croak and after researching the market, Croak found that no other company had integrated LED light-up technology into an iPhone case.

Croak then took the idea to his development team and created OMG Cases. Croak and Maloof are very excited about the fact that their brainchild is a product that serves a functional purpose, while also being stylish and fun, at the same time. With the help of LED technology, OMG Cases flash to signal the owner, even while the phone is on mute or placed upside down. OMG Cases are powered by the phone itself, though the phone cases utilize very little of the phone's actual battery life.

"I'm extremely thrilled about our launch of OMG Cases for iPhones," Maloof said. "It is truly a product for people of all ages; there is something for everyone. The LED lighting has never been done before and this is why people are going crazy over it. You will soon see the product in stores like Apple, Best Buy, Target, and more in the coming months," reveals Maloof.

"After speaking to Adrienne a few months ago, I didn't want to waste any time on getting this product into the marketplace," explains Croak. "Now, here we are with over a dozen startup designs and we're also expanding to iPad and iTouch cases soon. This is starting to feel like SillyBandz 2.0!" The SillyBandz creator expects OMG Cases to be the hottest product on the market for the holidays.

The initial run boasts over a dozen cases with varied prints and designs. The company will soon unveil more designs, including several exclusive licensed styles. OMG Cases retail from $29.95 – $39.95 and will be available for purchase at www.omgcases.com and at Kitson. The product will be coming soon to major retailers, as well.

About OMG Cases:

OMG Cases is the brainchild of Adrienne Maloof and Robert Croak. The iPhone cases feature the first ever LED technology and light up every time the receiver gets a phone call or message. It is the latest form of fashion accessory for any type of iPhone. The summer launch features 11 designs ranging from varied prints to other fashion inspired images. www.omgcases.com   

Media Contact:

Christina Lara | American Rebel PR | [email protected] | 323.656.5020

Mary Gonzalez | American Rebel PR | [email protected] | 323.656.5020

SOURCE OMG Cases