AdRoll Partners with Magento to Deliver Industry-Leading Retargeting to eCommerce Businesses of All Sizes

Magento Users Can Now Leverage AdRoll's Robust Retargeting Platform Through Seamless Integration

Apr 08, 2013, 08:01 ET from AdRoll

SAN FRANCISCO, April 8, 2013 /PRNewswire/ -- AdRoll, the most widely-adopted retargeting platform, announced today a partnership with Magento, a division of X.commerce, an eBay Inc. company and leading ecommerce platform, serving more than 150,000 merchants worldwide. Through the partnership, Magento merchants of any size can now seamlessly leverage AdRoll's robust retargeting platform and LiquidAds, AdRoll's dynamic ad product, to run sophisticated and highly-effective retargeting campaigns for their Magento stores.


Retargeting has become a "must have" marketing channel for every online business, and AdRoll's innovative platform approach has allowed the company to attract the largest customer base while maintaining a retention rate of 97 percent. The company now supports over 6,000 customers worldwide and is adding almost 900 new customers per month.

Magento users can get started with AdRoll in a matter of minutes by installing AdRoll's extension from Magento Connect. Once the extension is installed, AdRoll automatically creates a free account, places a retargeting pixel on the user's site, and imports the necessary product information. Magento stores are then ready to leverage AdRoll's extensive retargeting capabilities, including LiquidAds and retargeting on Facebook Exchange.

"We're thrilled to partner with Magento, the open-source ecommerce platform that many of our customers already use and love," said Aaron Bell, CEO and founder at AdRoll. "The integration helps Magento ecommerce stores of all sizes to take full advantage of AdRoll's innovative retargeting platform in a few simple steps."

LiquidAds enables advertisers to retarget web visitors with ads featuring exact products that they were recently browsing, and recommended products for that specific person. Before LiquidAds, dynamic ads were difficult to create and expensive to implement, and were only available to the largest online retailers. Now, AdRoll's Magento plugin seamlessly integrates users' website data, enabling the automated creation of personalized and visually appealing ads for any size merchant. AdRoll has already served over 9 million LiquidAd impressions for more than 75 Magento customers through the integration during beta testing.

Chip Tolaney, president of Cultural Elements, one of the first brands to leverage AdRoll via the Magento integration said, "The setup was simple. Through the Magento integration, we were able to launch a campaign with LiquidAds in a matter of minutes, without an engineer. We also really appreciated AdRoll's great customer service throughout the process."

As the retargeting space and display industry as a whole gain increasing momentum (display spend is expected to reach $28 billion in the U.S. alone by 2017, according to Forrester), AdRoll continues to expand rapidly. The company surpassed a $50M run rate in 2012, tripling revenue since the close of 2011. AdRoll's exponential growth was recognized by Inc. magazine last year, when it was named the fastest-growing advertising company in the country on the publication's annual Inc. 500 list. AdRoll was also named the fastest-growing company in the Bay Area by the San Francisco Business Times in late 2012, and was named to Forbes list of 'America's Most Promising Companies' this year.

About AdRoll

AdRoll is the most widely-adopted retargeting platform with over 6,000 active advertisers in the US and around the world. With a 97% customer retention rate, our mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, including Google AdX and Facebook Exchange, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior. AdRoll's innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit

Erin Lockhart