AdRoll Publishes The Retargeting Playbook Dedicated to Marketers Whose Ideas Are Bigger Than Their Budgets

Industry leaders Adam Berke, Greg Fulton and Lauren Vaccarello provide the definitive guide on retargeting across channels and devices

Mar 24, 2014, 08:00 ET from AdRoll

SAN FRANCISCO, March 24, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, today announced the availability of The Retargeting Playbook. As brands of all sizes seek to maximize return on limited marketing budgets, retargeting has surfaced as a unifying force across online, mobile and social media. To date, a definitive retargeting guide has been absent from the market despite rapid retargeting adoption and the introduction of retargeting to both Facebook and Twitter. The launch of The Retargeting Playbook fills this void.

As leaders of the world's largest retargeting platform -- with customers including Alex and Ani, GoPro and New Relic -- the book's authors are uniquely positioned to guide business-to-business and business-to-consumer marketers through the ins-and-outs of retargeting. The Retargeting Playbook blends the authors' collective expertise from guiding tens of thousands of campaigns with case studies from globally-known brands. The result is a valuable combination of industry perspective, best practices and proven strategies.

According to Adam Berke, author and AdRoll president, "Customer data is a business's most valuable marketing asset, and there are myriad ways to leverage it depending on the marketing objective. We wrote The Retargeting Playbook to unlock the retargeting black box so every marketer can make more informed decisions about how to implement a best-in-class retargeting strategy proven to engage customers and generate more sales."

The book release comes on the heels of the AdRoll Retargeting for Mobile launch. AdRoll's mobile retargeting is currently the only unified solution for advertisers to target segments of desktop site visitors across Facebook's and Twitter's mobile apps and the mobile web.

Early reviews confirm The Retargeting Playbook's position as the definitive retargeting resource:

"How do you focus on 100 percent of your prospects? You get fantastic at identifying those that don't convert right away, and deliver timely and relevant ads that remind them of your value. Still don't know how? Let Lauren, Gregory, and Adam help you out with this excellent how to guide!" – Avinash Kaushik, Digital Evangelist, Google.

"Thank goodness for The Retargeting Playbook—a superbly detailed, yet never overwhelming—guide to one of the most effective paid media tactics on the web. Lauren, Gregory and Adam have distilled what must be thousands of hours of trial, failure, and learnings into a must-read resource for any professional in the web marketing field." – Rand Fishkin, CEO, Moz.

The book, published in association with Wiley Publishing, is now available in print and digital formats through Barnes & Noble and

Webinar: Sneak Peek Into The Retargeting Playbook

At 10 a.m. PT on April 2, AdRoll will be hosting "Sneak Peek into The Retargeting Playbook," a webinar featuring live Q&A with authors Lauren Vaccarello and Greg Fulton.

The webinar will provide an executive summary focused on immediate steps marketers can take to maximize the return of new and existing retargeting programs.

For more information on The Retargeting Playbook and to register for the webinar, please visit

About AdRoll
AdRoll is the global leader in retargeting with over 10,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit

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