SAN FRANCISCO, Feb. 17, 2015 /PRNewswire/ -- AdRoll, the retargeting platform, today announced it was selected to the new Facebook® Marketing Partner program, which recognizes high performance expertise and technology. AdRoll's commitment to innovation on the Facebook platform has earned it recognition for its specialization in both Facebook Exchange (FBX) and Ad Tech.
"AdRoll has invested heavily in building value on top of the Facebook ad platform, and we have a history of being first to market with new functionality that delivers results for our customers," said Adam Berke, CMO and President. "Receiving Facebook's new Partner badge with specialities in both Ad Tech and FBX is a testament to the depth of our commitment to the platform."
Badged companies were chosen based on incremental diversification, innovation to the platform, strong alignment to Facebook's vision and policies, strong relationships and client management, a transparent business model, and other distinct factors. The program certifies technology companies to ensure advertisers have more clarity, choice, and impact to achieve top results with Facebook advertising. Acceptance into the program recognizes AdRoll's continued commitment to adding value, driving innovation, and delivering high performance, particularly in these areas of specialization:
- Ad Technology: AdRoll was recognized for its ability to scale and optimize Facebook ad campaigns through proprietary self-service technology, and the company's market leadership in client success and ad volume.
- Facebook Exchange (FBX): AdRoll was recognized for its proprietary real-time bidding (RTB) technology, high-performance dynamic creative, differentiated product, market leadership, and volume.
AdRoll is also recognized as focusing in seven countries—Argentina, Australia, Brazil, Ireland, Japan, US, and UK—and is recognized for its work across key advertising verticals including Auto, eCommerce, Education, Retail, and Travel.
AdRoll is a retargeting platform with over 20,000 active advertisers worldwide. The AdRoll platform helps businesses in every industry use their customer data to execute high performance campaigns across platforms and devices. AdRoll provides unmatched transparency and reach across the largest ad inventory sources, including Google, Facebook, Twitter, iAd and the web. The company is headquartered in San Francisco with offices in New York City, Dublin, London and Sydney. AdRoll is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit http://www.adroll.com.
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Media Contact: Elissa Davis, 1-718-355-8722, [email protected]