SAN FRANCISCO, Aug. 20, 2015 /PRNewswire/ -- AdRoll, the global leader in retargeting, today announced an integration with Shopify, a leading cloud-based, multichannel commerce platform, to provide e-commerce merchants the ability to retarget customers across devices, all within the Shopify platform. By building a deep integration with Shopify, e-commerce businesses of all sizes will be able to implement advanced retargeting strategies with just a few clicks. AdRoll will empower thousands of small businesses to solve one of their biggest e-commerce problems: shopping cart abandonment.
On average, around 70 percent of all e-commerce shopping carts are abandoned. This year more than $4 trillion worth of product will be left behind and is expected to increase according to BI Intelligence. The abandonment rate increased five points from 2011 to 2013, as more customers became comfortable with mobile commerce. For small businesses, the ability to recoup even a fraction of those lost orders can mean thousands in additional revenue.
"We know that merchants are leaving money on the table by not retargeting their customers. The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date," said Adam Berke, AdRoll president and CMO. "Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem."
Knowing that small business owners are time and resource constrained, AdRoll designed the integration as a simple one-click setup without any coding required.
Once integrated, Shopify merchants can:
- Leverage their own customer data to run retargeting campaigns across the web, mobile, and social media
- Upload and test ad creative without ever leaving the Shopify platform
- Retarget customers from their email database
- Manage campaigns using auto-generated target segments
- Utilize AdRoll's cross-device attribution services
"For us, the ROI on AdRoll can't be beat," said Michelle Harpin, president of Echo Club House. "Adroll has proven to be an effective way to keep the conversation going with our customers once they find us. Retargeting helps us keep up to date with our girl once she discovers us."
"Shopping cart abandonment is still a huge challenge for online retailers, and we're committed to building out our network of partners to address it," said Atlee Clark, head of App Store & third party developer ecosystem at Shopify. "By working with AdRoll, we're giving our merchants the tools and support they need in order to reclaim lost sales."
To learn more, please visit the AdRoll for Shopify App listing: https://apps.shopify.com/adroll-retargeting
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we've introduced AdRoll Prospecting to help businesses attract new customers. Our innovative and easy-to-use marketing platform enables businesses of all sizes to create personalized ad campaigns based on their own website data, driving maximum return on online advertising spend. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange. The company is backed by leading investors such as Foundation Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.