SAN FRANCISCO, Sept. 17, 2015 /PRNewswire/ -- AdRoll, the performance advertising platform, today announced the release of a report which analyzed retargeting campaign data from 20,000 AdRoll customers on the world's largest social network, Facebook. The report looks at trends and performance benchmarks from over 55,000 campaigns, which served 37 billion impressions worldwide between July 1, 2014 and June 30, 2015.
Key findings from the report include:
- Globally, AdRoll observed a 31% year over year (YOY) average increase in spend per advertiser on retargeting on Facebook.
- Cross-device retargeting is gaining adoption and increasing overall performance. By adding mobile retargeting to Facebook campaigns, advertisers have seen a 60% increase in impression reach, 64% increase in CTR, and 36% drop in CPC.
- When adding Facebook to an existing display retargeting campaign, advertisers saw a 92% increase in impression reach, 9% drop in cost per thousand impressions (CPM), and 27% decrease in cost per click (CPC).
- In comparison to static ad creative, campaigns using dynamic personalized creative had a 24% higher CTR, 6% lower CPC, and 41% lower CPA.
Recently, AdRoll announced it will partake in the beta testing phase of Instagram's recently-launched API for advertising. The partnership will allow AdRoll clients to retarget consumers on Instagram for the first time.
For these findings and additional analysis, download Facebook By the Numbers Report to learn more about the results.
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. To reach beyond existing audiences, we've introduced AdRoll Prospecting to help businesses attract new customers. Our innovative and easy-to-use marketing platform enables businesses of all sizes to create personalized ad campaigns based on their own website data, driving maximum return on online advertising spend. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange. The company is backed by leading investors such as Foundation Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit www.adroll.com.