AdRoll Scales Data Volume 1200 Percent Year Over Year, Now Processing Over 10 Petabytes of Data
Grows Executive Team to Address Big Data Challenge and Market Expansion
SAN FRANCISCO, Nov. 12, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, today announced it has reached a groundbreaking processing rate of 130 terabytes of data per day, a 1,200 percent year-over-year increase. With this growth, the company has reached 10 petabytes of stored data over the past 12 months, roughly 90 times the volume generated by all the major stock exchanges in the U.S. This demonstrates how the ad tech industry is now centered around the consumerization of big data, helping marketers reap huge returns by analyzing and acting on digital intent signals in real time. To address the opportunities and challenges this volume brings, AdRoll announced the addition of two senior leaders to its executive team, Patrick Mee as Vice President of Engineering and Stephanie King as General Counsel.
"With the largest customer set in our industry and participation in over a trillion monthly, worldwide, real-time advertising auctions, we've built and scaled a unique infrastructure to handle this massive data volume," said Aaron Bell, AdRoll CEO. "Our aim is to bring complex and powerful real-time bidding technology to the masses, by designing it to be highly usable with great performance out-of-the-box."
With greater volume comes greater responsibility, both from a resource perspective and from a regulation and advocacy standpoint. Mee and King have joined to help oversee and manage the company's business and technology growth.
An expert in Agile development strategies and proven team builder, AdRoll Vice President of Engineering Mee will be responsible for managing the company's growing engineering staff, which has scaled to 56 engineers in the past 18 months. He joins AdRoll from Inadco, where he led the ad tech company's engineering team. Prior to Inadco, Mee served as Vice President of Engineering of Ning and held engineering leadership roles at SourceForge and Ecast after starting his career at Apple.
To support business momentum and AdRoll's stance of proactive compliance, the company also hired King as General Counsel. King will be responsible for leading corporate strategic legal initiatives and building out the company's legal department. She joins AdRoll from Zynga, where she served as Associate General Counsel. At Zynga, King was responsible for building scalable processes and was part of the team Inside Counsel Magazine named "Most Innovative" in 2012. As Associate General Counsel, she also oversaw product compliance, commercial contracts, government affairs and support for Zynga.org, the company's nonprofit arm. Prior to Zynga, King was a corporate attorney at biotechnology company Gilead Sciences and served as an Associate at Latham & Watkins, one of the nation's leading law firms.
"Patrick and Stephanie bring drive, clear mission and expertise to two areas where we need to be best in class. In engineering, Patrick will partner with our CTO to build the team, platform and data infrastructure across our 15,000 advertisers. In legal, Stephanie will ensure we are at the forefront of international data compliance, and providing consumers with transparency and choice," said Aaron Bell, AdRoll CEO.
About AdRoll
AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website and mobile data, ensuring maximum return on online advertising spend. The company is backed by leading investors such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel.
For more information, please visit www.adroll.com.
Contact: Laura Hauser, 415-717-7356
SOURCE AdRoll
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