AdSafe Media Debuts Enhanced OBA Compliance Solution for Brand Safe Content and Consumer Privacy Protection

NEW YORK, July 13, 2011 /PRNewswire/ -- AdSafe Media, the industry leader in online Brand Protection and Campaign Performance Control, today announced a technology partnership with Evidon. This relationship enables AdSafe to provide 2-in-1 implementation of both brand protection and compliance with the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising.

Since its inception, AdSafe has committed to being a best in breed open platform, providing best in class proprietary solutions combined with industry leading partner products to insure convenient one-stop services for clients.  In this case, offering the top OBA compliance solution, along with its core services, further reinforces AdSafe's dedication to helping brands build the trust and confidence of consumers, as well as maintain responsible business and data management practices.  

"AdSafe is committed to supporting privacy and is delighted to be working with the industry leaders for compliance with the DAA's program for OBA. This is an important industry-wide initiative, which will help to provide options to consumers regarding how they're targeted by online media," said Scott Knoll, CEO, AdSafe Media.

Evidon delivers the Advertising Option Icon and corresponding notice in more than 10 billion monthly impressions for more than 80 brands in the US and EU.  An innovator in the compliance space, Evidon has been  operating at scale since last year and is currently managing the vast majority of creative units bearing the icon.  

"Scaling a program that is this significant requires the crafting of strategic partnerships with the right companies," said Scott Meyer, Founder and CEO of Evidon.  "There has been a lot of heavy lifting involved on the parts of many people to make this program a reality, and we look forward to working closely with AdSafe Media to bring more companies into compliance."

More than 60 million US Internet users view the DAA's Advertising Option Icon delivered by Evidon each day.  Its Open Data Partnership has become the one stop shop for consumers who wish to manage their profiles online.

"We've always been committed to maintaining trustworthy and transparent relationships with clients.  Our partnership with Evidon is further proof of our adherence to accepted industry standards, and our intention to provide advertisers the best possible conditions for connecting with customers," Knoll concluded.

About Evidon:

Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better results. For more information, please visit: http://www.evidon.com.

About AdSafe Media:

AdSafe Media is the digital advertising industry's recognized leader in brand protection and performance control. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level.  Utilizing these ratings, AdSafe's Firewall protects advertiser's brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of Performance, Network and Platform Control solutions enable real-time, actionable campaign control and optimization for brands, agencies, networks, exchanges and trading platforms.  AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit www.AdSafeMedia.com or follow @AdSafe on Twitter. 

Contact:
Harrison Wise
WISE PR
212-777-3235
[email protected]

SOURCE AdSafe Media