AdSafe Media Reports Record Growth in 2011 Doubling the Number of Premier Online Clients to More Than 200 of the Largest Global Brand Marketers

NEW YORK, June 29, 2011 /PRNewswire/ -- AdSafe Media, the rating standard for online media and recognized leader in online brand protection, today announced record growth in the first half of 2011.  AdSafe Media has significantly increased sales, expanded relationships with existing customers, and achieved strong new customer adoption, having converted hundreds of clients to fully utilizing its Firewall Blocking solution.

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With the proliferation of ad networks, DSPs, SSPs, and RTB platforms, brands are now recognizing that real time controls, plus transparency and preventative protection enables the greatest return on their online media spend. With these changes in the digital advertising landscape, brands are increasingly turning to AdSafe, the inventor of preventative brand protection and real time performance control for their brand safety solutions.

"Firewall blocking adoption, in particular, is happening at breakneck speed and setting the foundation for future growth. Increasingly, advertisers are selecting AdSafe to help them protect their brand online in addition to ensuring their ad dollars are being allocated and spent effectively," said Scott Knoll, CEO, AdSafe Media. "One of the big factors that attracted me to AdSafe is that it is the only solution in the industry that truly rates individual pages and then can both preventatively block and allow real time actionable control at the page level."

Highlights of AdSafe Media achievements in the first half of 2011:

• Growth:  AdSafe reported significant year-over-year expansion, making inroads with new and existing customers. It has doubled the number of relationships with premier brands to over 200 Advertisers world-wide using its Firewall Prevention solutions.  To handle growing demand for its products, AdSafe has doubled its US workforce in the last year, while also expanding operations in Europe.

• Strategic Partnership:  AdSafe signed partnerships with Right Media Exchange, AdMeld, Rubicon and AdBrite among others, and now works with 23 of the top 50 Ad Networks.  AdSafe additionally works with all five of the major holding companies across the Agency/RTB landscape.  AdSafe's platform is an important foundation in an evolving, advertising ecosystem of both buyers and sellers.  With this momentum, it is driving more defined standardization, higher levels of transparency, and better campaign control and targeting for brands, advertisers and publishers than any other brand protection provider can.

• Product Expansion:  AdSafe recently debuted AdSafe Performance Control, which provides real-time campaign analysis to determine attribution and effective buying strategies via critical and actionable data. Metrics such as visible and invisible ad delivery, time of day and device type, conversion and media placement, among other key data points, help media buyers identify areas of opportunity to improve performance and better monetize their campaigns. AdSafe recognizes the importance of the rapidly growing RTB space and is the first to offer products enabling real time, actionable campaign control.  

Global Advertisers Rely on AdSafe

Advertisers depend on AdSafe to help maximizing ROI for their media dollars.  Using its page level ratings and real time control solutions, agencies are more quickly and accurately optimizing each individual placement.  Because competitor's' products provide preventative protection based on domain level ratings, they inhibit scale by eliminating a great amount of highly targeted, valuable media.

• At a 98% visibility rate, AdSafe offers the industry's highest level of transparency. 'Further, only AdSafe provides proof of this visibility rate in real time to its customers.
• AdSafe provides real time alerts, reporting and control allowing clients to take corrective measures on issues almost as quickly as they occur.

"We have a large number of brands switching over to AdSafe and many existing customers have aggressive plans to scale their initial deployments. Much of this is due to the demand for solutions that protect brands through preventative measures, rather than through post-mortem campaign audits, growing at a rapid pace — much faster than the industry anticipated. Successful management of online advertising and brand reputation across ad networks and exchanges is a must for advertisers," added Knoll.

About AdSafe Media:

AdSafe Media is the digital advertising industry's recognized leader in brand protection and performance control. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level.  Utilizing these ratings, AdSafe's Firewall protects advertiser's brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of Performance, Network and Platform Control solutions enable real-time, actionable campaign control and optimization for brands, agencies, networks, exchanges and trading platforms.  Only AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit www.AdSafeMedia.com or follow @AdSafe on Twitter. 

CONTACT: Harrison Wise, +1-212-777-3235, [email protected]

SOURCE AdSafe Media