Adscend Media Launches Android and iOS SDKs to Help App Developers Create New Revenue Streams

AUSTIN, Texas, July 1, 2015 /PRNewswire/ -- Adscend Media announced today the addition of Software Development Kits (SDKs) for integrating AdWall offer wall technology into Android and iOS apps. Launched in October 2014, AdWall provides developers with a complimentary alternative to charging users for premium in-app features (e.g. in-app currency, character upgrades), helping developers generate revenue from non-paying users.

Photo - http://photos.prnewswire.com/prnh/20150630/227333

Photo - http://photos.prnewswire.com/prnh/20150630/227334

Users seeking a specific reward from an AdWall-integrated app must first interact with an offer from one of Adscend Media's advertising partners, such as through watching a video, taking a short survey, or installing an app. Once the action is completed, the user receives their desired reward, the app developer earns a commission, and the advertising partner receives a highly-engaged user.   

According to Adscend Media CEO, Fehzan Ali, AdWall helps developers find a new revenue stream, in the face of declining paid app sales and with most users unwilling to pay for in-app items.

"With millions of apps to choose from, users don't have to spend money on, or in, an app anymore. Solutions like AdWall enable developers to adapt to the current app economy, while still generating revenue," stated Ali.

According to network-wide data since October 2014, developers integrating AdWall via API and WebView have generated eCPMs of up to $80 in the United States, and eCPMs of up to $70 internationally. Ali expects developers integrating AdWall into their apps via SDK to experience similar levels of success.

"We're excited to introduce AdWall to a wider range of app developers, and can't wait for our SDK publishers to experience the same strong results as publishers implementing AdWall via API or WebView," stated Ali.

Both the AdWall Android SDK and the AdWall iOS 8 SDK are built to allow users to navigate quickly through an app's AdWall, letting users scroll, search, and complete offers without suffering any performance issues. Both SDKs can be integrated in minutes, with the AdWall Android SDK featuring an Android Studio Gradle-based build system, allowing developers to easily install or update the SDK through just a few lines of code.

Currently, AdWall publishers can choose to display offers from ten different categories, including mobile app, video, and sweepstakes offers. According to Ali, AdWall's wide variety of offers will help new AdWall SDK publishers increase retention rates. 

"AdWall helps users engage with highly-relevant products and services, in whichever format is most convenient for them. Therefore, users often return daily to our publishers' apps to see what's new and earn more rewards," said Ali. 

For more information on in-app monetization with AdWall, visit: http://adscendmedia.com/developers.

About Adscend Media

Since 2009, Adscend Media has helped publishers earn more and has given advertisers substantial return on their advertising spend. For web and mobile publishers, AdLock® content locking technology, and AdWall offer wall technology, allow publishers to maximize revenues from their content. Adscend's award-winning affiliate marketing platform features over 1,500 offer wall, points, mobile, and other incentive-based campaigns.

Adscend's performance marketing platform delivers over 750,000 actionable leads monthly. However, Adscend's pay for performance advertising services help web and mobile brands acquire more than just new customers. With 25,000 publishers in over 180 countries, Adscend's high-engagement solutions help advertisers quickly place their brand in front of a global audience.

Media Contact:
Tony Cohn
Marketing Manager
Adscend Media
(916) 317-4607
Email

SOURCE Adscend Media