Adsonica and Advangelists Announce Mobile Audio Ads
Video performance at display cost
WELLESLEY, Mass., July 11, 2018 /PRNewswire/ -- Adsonica™ and Advangelists, LLC announce the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform.
Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads.
Adsonica's patented technology combines audio and image into a single file, eliminating loss during transmission or latency, and is served like an ordinary image ad. Adsonica ads are displayed using scripting and the built-in capabilities of the browser. Two examples of standard ad units are:
Limitless Creative Options Using Sound
"Using sound in advertising gives creative teams a new way to engage users at affordable CPMs," said William Agush, CEO of Adsonica/Shuttersong. "Sound can put viewers into a buying mood, add product detail, or immerse them in an environment like the beach. We are thrilled to be working closely with Advangelists, a leader in automation-based mobile marketing."
Deep Katyal, CEO of Advangelists says, "There's a generation of multitaskers out there with short attention spans. Audio ads give us the platform to offer passive advertising. This form of advertising appeals to the consumer that wants to continue reading their article whilst listening to the message from an advertiser. We are very excited to add Audio Ads to our portfolio and we look forward to its adaptability in the marketplace."
About Adsonica/Shuttersong
Adsonica/Shuttersong developed and patented (U.S. Patent 9,009,123) technology that combines image and non-image data into a single file. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media.
About Advangelists
Advangelists is a team of veterans from the tech ecosystem, uniting experiences in ad tech, programmatic solutions, automation, NLP, machine learning, motion-based technology, rich media and mobile video technologies. Advangelists believes that advertising should be an amalgamation of great features, great usability and have all the tools needed in one single platform. The Advangelists' Advantage is that all of its tech is proprietary, built in house and is highly cost effective.
Media Contact:
Shuttersong/Adsonica
William Agush
+1 781 492 0336
[email protected]
Media Contact:
Advangelists, LLC
Deep Katyal
+1 734 546 4989
[email protected]
SOURCE Adsonica
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