DENVER, Nov. 29, 2016 /PRNewswire/ -- Digital marketing agency Adtaxi has earned the 2016 Google Channel Sales Innovator Award - U.S. during the recent Google Partner Summit in San Francisco. This prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of Adtaxi's Magellan Optimization Tool.
Magellan is an agile, flexible tool that allows Adtaxi's search engine marketing specialists to gain strategic insight into clients' campaigns. Pulling from Google AdWords, Magellan places data into an easy-to-understand dashboard that highlights fluctuations in pacing or performance so optimizations can be prioritized. The tool will allow for identifying drops or increases in key performance indicators, such as conversions, calls, click-thru rate or average position, allowing for optimizations to focus on the metrics that matter most to the client.
"Being recognized by Google as the 2016 Channel Sales Innovator Champion for the U.S. is truly an honor," said Chris Loretto, executive vice-president of Digital for Adtaxi. "It is a significant achievement when you consider the amount of innovation happening in the digital space."
With marketers looking for more transparency around performance and spend, Magellan is designed to aid in scheduling budgets in advance using flexible date ranges, and can auto-calculate roll-over of any unspent resources. The tool will also allow users to easily inform clients and account managers about current account performance in a visual way that is clear, precise and easy-to-interpret.
"The award validates our belief that people matter as much as technology and this was a full team effort across our development, product, and ad operations groups," Loretto added. "I am very proud of my teams as they are so talented, tenacious and passionate about our mission to deliver exceptional results for our customers. We look forward to continue solving complex marketing challenges for our customers with custom, performance-driven solutions. "
According to Megan Beam, vice president of search and social, Adtaxi has been a Premier Google Partner since 2014 because of its focus on transparency and results. "As part of the partner program, we benefit from Google's dedicated resources for account management, technical support and product and industry expertise. This provides us with deeper knowledge of search marketing best practices and allows us to deliver great service and stronger performance for our clients."
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles.