ad:tech is Back in China

SHANGHAI, Jan. 28, 2014 /PRNewswire/ -- Asia's premiere digital marketing, media and advertising event -- ad:tech -- is back in China this year, taking place from 26-27 June at Kerry Hotel Pudong Shanghai. As the largest and most successful show and conference event for the international digital marketing and technology industry, ad:tech provides digital marketing and media professionals with access to cutting-edge products and technology, valuable networking opportunities and unmatched educational summit.

"With ad:tech China 2014 just over 150 days away, we are excited about the changes in store for this year's event," said Paul Beckley, Vice President, Digital Marketing, dmg::events-APAC. "ad:tech China will unite the most dynamic industry for the last decade. ad:tech China will bring together the most elite thought leaders in the digital marketing space to share big ideas, bring practical solutions and thought leadership. It brings together a unique market place of brands, agencies, publishers and technology providers to convene, network, learn and ultimately write business together."

The paradigm shift has already begun. We are entering an age of maturation in digital marketing. Digital will continue to evolve away from its former silo. More and more, brands are realizing that it's no longer sufficient to simply slap on tactics. A greater behavioral shift is forcing a more integrated way of thinking. It's changing brands from a macro level, requiring unprecedented levels of transparency and accountability. As the walls of communication and interaction between brands and consumers continue to erode, those that don't adapt will be left behind.

China is a hugely important market in the global scheme of things, and tapping into this market via the rapidly burgeoning domestic online channels is becoming the most efficient and de facto way of reaching out to China's huge and daunting customer base, directly applicable to most of the products made and services offered on the planet.

This year, ad:tech China is not just an event. It is a 2-day journey into the future of digital marketing with those creating it -- leading thinkers and doers from brands, agencies and media owners by showcasing best practice, cutting-edge products and technology through the 2-day conference. There are also free show floor seminars and industry leading keynotes, creating an unparalleled marketplace for buying and selling and providing an opportunity to network and share ideas, making amazing happen.

Shaun Rein, Managing Director, China Market Research Group (CMR) is enthused about the return of the ad:tech to China. "ad:tech is far and away the best digital marketing event in Asia. It is a great place to network with industry leaders from China and abroad, learn about emerging trends and digital marketing best practices, and have fun. Glad to hear ad:tech will be coming back to Shanghai this June and looking forward to another round on advisory board." Shaun Rein is also the author of the book, "The End of Cheap China." With a deep insight into local China market from a global perspective, Shaun will share his experience on how to develop an expertise on China's unique and ever-changing digital scene as a returning advisory board member at ad:tech China 2014 summit coming soon in June.

In company of those corporates include: AIA, AirAsia, Baidu, BASF, BAYER, BOSCH, BMW, CHINA MOBILE, CHINA TELECOM, China Unicom, Cisco, CNN, DBS, DELL, dentus, DHL, ESTEE LAUDER, Ford, FOX, Google, IBM, JD.COM, Johnson & Johnson, Lenovo, MasterCard, Mercedes-Benz, Nestle, OMG, P&G, PayPal, PUMA, Red Bull, ROLLS ROYCE, Samsung Electronics, SIMENS, Tencent, Walt Disney, UnionPay, Unilever, Volkswagen, and many more.

For more information, please visit: http://www.adtechchina.com/en/

Media Contact:

Cady Sun
dmg::events,
digital marketing
Tel.: +86-21-5466-7338 Ext:12
Fax: +86-21-5466-7330
E-mail: [email protected]

About ad:tech:

ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession. ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo. For more information, please visit: http://ad-tech.com/

About dmg::events:

dmg::events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg::events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at http://www.dmgevents.com.

SOURCE dmg::events