ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering

MUMBAI, India, March 6, 2012 /PRNewswire/ --

ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced its latest Mobile SDK offering - the first of its kind to be compliant with the IAB's rich media standard MRAID 2.0*.

Mobile SDKs (software development kit) are a key business driver. They enable companies to extend business and deliver adverts through mobile apps. With ADTECH's comprehensive ad serving solution, customers can more easily manage display, video and mobile inventory within one tool which enables the saving of time and budget.

All of ADTECH's ad management features are available for in-app advertising such as inventory management, campaign priorities and frequency. Additional features include optimising the delivery of app specific campaigns through targeting - such as by app name and mobile SDK version. Frequency capping of ads is also available across multiple apps, ensuring that each ad is served only once within a given time period.

New key features:

•       Delivers ads even if the device is offline

•       Simplifies banner creation through MRAID support

•       Easy Rich Media handling across different mobile platforms

•       Caching ads for accelerating rich media content

•       Mediates Inventory through Network Partners

•       Integrated solutions for Mobile Web & Apps, Display and Video

Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "The mobile internet has fast become a popular communication medium and for many users, life can no longer be imagined without it. As the number of mobile internet users increasingly rises, advertising on the mobile web becomes more and more significant. Our Mobile ADTECH SDK opens up an additional sales opportunity by enabling publisher clients to monetize the advertising space in their mobile apps." 

*Based on IAB Mobile Rich-Media Ad Interface Definitions (MRAID) v.1.0., Final Release October 20, 2011

About ADTECH

ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics.

According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.

For more information please visit: www.adtech.com

About AOL

Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog http://blog.aol.com

Primary Media Contact : ADTECH India, [email protected], 91-22-61984914