Adult Beverage Company Debuts Adult Strawberry Milk -- The Latest Flavor In Premium Pour-and-Serve Cocktail Portfolio

Aug 14, 2012, 06:00 ET from Deutsch Family Wine & Spirits

NEW YORK, Aug. 14, 2012 /PRNewswire/ -- Adult Beverage Company®, the nostalgia-inspired, innovative spirits company behind the tremendously successful Adult Chocolate Milk® and Adult Limeade® flavors, today announced the launch of a new addition to its premium pour-and-serve portfolio:  Adult Strawberry Milk®.  Reminiscent of the classic and beloved strawberry-flavored milk, Adult Strawberry Milk combines the taste of ripe strawberries, sweet cream and premium vodka to create a unique taste sensation for discerning adult consumers.


"Adult Strawberry Milk represents the playfulness and continued innovation of Adult Beverage Company as we seek to develop and bring to market nostalgic cocktails with a 'twist' for adult consumers nationwide," says Nikki Halbur, co-founder of Adult Beverage Company. "It's important that we remain dedicated to creating fun memorable flavors that are sure to become classic favorites once again."

Adult Strawberry Milk offers consumers the ease of a pour-and-serve beverage that can be enjoyed simply over ice, as well as the versatility of a delicious and creative addition to cocktails. Rosy pink in appearance with the aroma of strawberry ice cream, Adult Strawberry Milk is the ultimate fresh take on a classic that is "Berry Much like You Remember It™." Adult Beverage Company is the versatile "wherever, whenever, however" spirit brand, but always encourages consumers to drink responsibly.

Adult Strawberry Milk does not require refrigeration and is packaged in Adult Beverage Company's signature, retro-chic glass bottle with a swing-top closure. The suggested retail price for a 750ml bottle of Adult Strawberry Milk is $17.99.

To celebrate the launch of Adult Strawberry Milk, the Adult Beverage Company mixologists have created an exclusive series of custom cocktails that highlight Adult Strawberry Milk's flavors and can be enjoyed celebrating a special occasion with friends at home, or as an anytime treat.

Strawberry Shortcake:
2.5 oz Adult Strawberry Milk
1.5 oz Amaretto
Splash of Grenadine
Garnish with strawberry syrup, wedge of cake, whip cream optional

Strawberry-Banana Parfait:
2.5 oz Adult Strawberry Milk
1.5 oz Banana Liqueur
Garnish with fresh strawberry and banana

Neapolitan Shot:
.75 oz Adult Chocolate Milk
.75 oz whipped cream
.75 oz Adult Strawberry Milk
Layer in shot glass, Adult Strawberry Milk, whipping cream, Adult Chocolate Milk.  The Adult Chocolate Milk will pass through the whipped cream and settle on top of the Adult Strawberry Milk.  Garnish with fresh whipped cream on top.

About Adult Beverage Company
Introduced in 2009, Adult Beverage Company was founded by high school friends Tracy Reinhardt and Nikki Halbur.  The two reconnected over Facebook when Tracy created a recipe for Adult Chocolate Milk that became an overnight sensation with friends, who were constantly contacting her about where to find the product.  Since then, Adult Chocolate Milk has become the signature product in Adult Beverage Company's portfolio.  The unconventional and creative way co-founders Tracy Reinhardt and Nikki Halbur started their company precipitated unparalleled growth and brand recognition among the trade and consumers alike, fostering a partnership with industry leader Deutsch Family Spirits last summer. 

Adult Strawberry Milk, along with Adult Chocolate Milk and Adult Limeade, offers the familiar taste, nostalgic image, convenience and premium ingredients that consumers have come to expect from Adult Beverage Company.  For more recipe ideas and additional information, please visit

Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, the award-winning company announced its expansion to include a Spirits Portfolio. Deutsch Family Wine & Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today, the company is renowned for its brand-building prowess and ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is now CEO, so two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The Deutsch Family Spirits portfolio includes award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy), and LICOR 43® (Spain). For more information, please visit:

Media Contact:
Cindy Coppola
T: 212 593 6493

SOURCE Deutsch Family Wine & Spirits