Advan Research and Consumer Edge Combine Foot Traffic and Transaction Data

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Nov 05, 2018, 07:00 ET

NEW YORK, Nov. 5, 2018 /PRNewswire/ -- Consumer Edge, a preeminent equity research and alternative data insights firm focusing on the global consumer sector, and Advan Research Corporation, the leading geolocation data provider for the financial industry, have partnered to combine foot traffic counts with credit card transaction data on over 200 companies.

"We researched the geolocation provider space and it quickly became apparent that Advan is the leading provider to collaborate with, offering unprecedented accuracy paired with massive amounts of underlying data. Combining Advan traffic data with credit card transaction data helps us to cross validate the independent data sets, improve predictive signals on many tickers, and deliver both data sets in a unified platform. In addition, new analytics are possible, such as conversion rates at retailers when traffic and actual sales are merged. The combined data sets will be available in machine readable, templates as well as visualization formats," said Bill Pecoriello, Consumer Edge's Founder and CEO.

"We are excited and honored to work with Consumer Edge to marry traffic and transaction data; their attention to detail and analyst expertise is impressive and sets them apart in the transaction data space. This partnership is not only the most direct path to the holy grail most discretionary managers are asking for, namely, the rate of conversion of foot traffic to sales for each company, but also the best way to verify that both datasets are solid, by confirming that they are highly correlated on a daily basis," said Yiannis Tsiounis, Ph.D., Advan's founder and CEO.

About Consumer Edge
Consumer Edge (CE) is a preeminent equity research and alternative data insights boutique focused on the global consumer sector. Since its founding in 2009 CE has focused on the nexus of research and data. CE continues this focus today, delivering leading equity research with next-generation alternative data solutions. Consumer Edge is headquartered in New York City. For more information please visit www.consumer-edge.com.

About Advan
Advan processes 7 billion daily foot traffic measurements from 1,500 cellphone applications, and computes foot traffic data on 1.5 million manually geofenced locations pertaining to 1,800 companies, including 1,250 publicly traded tickers, across multiple sectors, including consumer services, energy, technology, healthcare, REITS, financials, utilities and others. Advan guarantees 99.5% accuracy of geofences in 913 brands.
Advan is headquartered in New York City. For more information please visit www.advan.us.

Media Contact:
Lucy Johnson
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SOURCE Consumer Edge