Advanced Style and Audicus Announce Fashion-Forward Line of Hearing Aids

NEW YORK, April 13, 2015 /PRNewswire-USNewswire/ -- Advanced Style and Audicus (www.audicus.com) have partnered to design a collection of limited edition fashionable hearing aids in vivid patterns. This collaboration furthers Audicus' mission of destigmatizing hearing aids and Advanced Style's mission to showcase a creative and vital image of aging.

The Advanced Style x Audicus collection includes leopard, pink glitter, silver hologram and black-and-white polka dot hearing aids. These designs transform traditional hearing aids into fashionable accessories.

"We're excited for this collaboration with Advanced Style, as it highlights our commitment to innovation when it comes to hearing aids," said Patrick Freuler, founder and CEO of Audicus. "We hope to appeal to sophisticated and style-conscious people who would like to hear better."

Recently, stylish seniors have entered the spotlight. Models over age 60 have been featured in fashion campaigns for brands such as Celine, Saint Laurent, Dolce & Gabbana, Versace and Kate Spade, a movement attributed to Ari Seth Cohen, founder of Advanced Style. Cohen's Advanced Style blog, book and documentary all depict women aging with grace and a keen sense of design.

"We're trying to cut down the stigmas that surround hearing aids," said Cohen. "Our goal is to encourage people with hearing loss to be proud to wear a hearing aid and have a little fun with it."

This partnership marks Audicus' first fashion collaboration. To find out more about the collaboration visit: www.audicus.com/advanced-style-stylish-hearing-aids-audicus

Advanced Style
Ari Seth Cohen launched Advanced Style, a blog dedicated to the confidence, beauty and fashion of the over-50 set, inspired by his grandmothers' unique personal styles. Through his camera lens he captures the street fashion of glamorous seniors in stylish urban locales. Cohen has published an Advanced Style book and has created an Advanced Style documentary, which also showcase the fashion and wisdom of seniors.

Audicus
Audicus, an online hearing aid company, has disrupted the hearing aid industry by offering high-tech, affordable hearing aids at prices 70 percent lower than prices at a traditional clinic. Audicus hearing aids boast the same technology as the leading hearing aids on the market and are manufactured in Germany. The Audicus business model eliminates intermediaries and has enabled consumers to save more than $12 million since June 2012.

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SOURCE Audicus