Advertising Age Delivers Unprecedented Coverage Of Super Bowl LI
Special Features Include Daily Analysis, First Look at Super Bowl Ads, Behind-the-Scenes Visits from Ad Shoots, Comprehensive Look at Who's In and Who's Out, the Annual Ad Review and the New Super Bowl Ad Archive
NEW YORK, Jan. 30, 2017 /PRNewswire/ -- Ad Age, the leading global source of news, intelligence and conversation for the marketing and media community, is announcing the return of its award-winning Super Bowl coverage with its most robust offering yet. The Ad Age Super Bowl Special Report delivers breaking news on the advertising in the big game, daily analysis, trend-spotting, polls and quizzes plus the ads themselves. Ad Age has also debuted the Super Bowl Ad Archive, a searchable industry resource and record of past Super Bowl ads, offering a place to research the trends, tactics and talent behind great Super Bowl advertising. The roughly 1,000 entries include classics such as "1984" for Apple, "Monks" for Xerox, "New Can" starring Cindy Crawford for Pepsi and "Early Showers" starring Mean Joe Greene for Coca-Cola.
All ads from Super Bowl LI will go live on the Super Bowl Special Report as soon as they are released. Ad Age's complete annual review of every commercial will post as soon as the game ends on February 5.
"The Super Bowl each year remains the biggest gathering of consumers and creative talent at one time," said Nat Ives, Executive Editor, Ad Age. "The editorial team at Ad Age goes all-out to give our audiences insight into the ad game from every angle to break down what it all means and why it matters."
"More and more, the advertising has become as important as the big game to drive audience engagement on multiple platforms," states Josh Golden, Publisher, Ad Age. "The Super Bowl Special Report is a comprehensive tool that lets our audience vote and comment on the commercials in real time and allows our writers to share meaningful insights and commentary shaping the next day's conversation."
From war stories in the trenches of selling Super Bowl ads and revealing creative pros' most underrated ads to calling out PR ploys for what they are and explaining how the Trump presidency is affecting the ad roster, Ad Age explores all facets of advertising in the Super Bowl. In addition, the Ad Age editorial team shares secrets about the ads such as how the cost of ads changes depending on their position in the game, why real animals may have seen their last Super Bowl appearances after years of star turns by chimpanzees and bears and how Anheuser-Busch's exclusivity for beer ads also extends to wine – even on local TV stations.
Additional editorial coverage will be announced leading up to game day, including information on the return of Ad Age's popular "Anatomy of an Ad" video series, which goes behind the scenes as Super Bowl ads are being shot.
Ad Age will be tweeting and posting on social media platforms as the game unfolds on Feb. 5 with commentary, scoops, ad replays and more. The next day, Ad Age will provide comprehensive analysis on the most successful ads and the biggest flop.
AdAge.com is also the home of the most comprehensive interactive Super Bowl Ad Chart in the industry including details on brands, agencies, creative, timing during the game and more. All spots that air between the coin toss and end of play will be included in this annual favorite and are updated as Ad Age confirms new details.
The Ad Age Super Bowl Special Report also offers a comprehensive look at Super Bowl ad prices, adjusted for inflation, and television ratings since Super Bowl I in 1967. Also featured in the Super Bowl Special Report are Throwback Thursdays allowing readers the gift of time travel to see celebrities in Super Bowl ads before they were famous, discover Super Bowl advertisers that you'd never have expected (e.g., The Canned Food Information Council), revisit when dot-coms took over the Super Bowl (the first dot-com buyer appeared in the 1998 game), learn how politics regularly influences the advertising and more. Plus readers can test their knowledge with Ad Age's quizzes on the game's most popular ads and other trivia.
Ad Age's Super Bowl Special Report is sponsored by Extreme Reach, a cloud platform enabling major brands and agencies to execute their video campaigns across TV and Video screens and devices while managing all associated talent and rights.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today's top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.
SOURCE Advertising Age
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