NEW YORK, Feb. 22 /PRNewswire/ -- Advertising Age's Annual Digital Issue released today showcases an interactive front cover, a first for the magazine and its readers. Each issue offers readers the chance to engage JAGTAG mobile 2D barcodes to win free admission to the upcoming Ad Age Digital Conference on April 13-14, 2010 in New York City.
By simply using a cameraphone to take a picture of a JAGTAG 2D barcode and send it in, Advertising Age readers are automatically entered into the sweepstakes. No download or other action is required by the reader. JAGTAG manages the sweepstakes administration in partnership with ePrize and will notify the winners directly via their mobile devices.
"The advertising community recognizes that JAGTAG's superior reach and ease of use provides a greater win-win for marketers and consumers. Automatic entry eliminates a significant barrier to participation, and every cameraphone and wireless network in the United States works instantly with no download, special sign-up or internet access required," said Dudley Fitzpatrick, founder and chief innovation officer of JAGTAG. "Two years ago, we envisioned and built JAGTAG to specifically meet the needs of advertisers in the U.S. market. It is a great honor to be on the cover of the advertising industry's most forward looking and influential magazine."
"Advertising Age's Digital Issue looks at the brands doing great work in the digital space and answers the questions marketers wrestle with as they try to tap the potential of all the new tools at their disposal," said Allison Arden, publisher of Advertising Age. "We all have a tremendous opportunity to use digital technology to engage our audience on all platforms and since Ad Age's Digital Conference is a forum to bring the Digital Issue to life, a ticket sweepstakes using 2D technology made great sense on the cover."
Unlike other 2D mobile barcode solutions that are limited to smartphones, JAGTAG enables publishers and marketers to share sweepstakes, promotions and multimedia with smartphone owners and standard phone owners, the remaining 75 percent of consumers who own phones without mobile Web access.
JAGTAGs were recently featured in the 2010 Sports Illustrated Swimsuit issue offering readers videos of the swimsuit models, as well as in advertisements and marketing materials promoting the issue. The promotional campaign was also broke new ground, as it was the first time a publisher has used 2D barcodes in out-of-home and print promotions.
Unlike other 2D barcode systems, JAGTAG can deliver multimedia content to both standard phones and smartphones and it does not require the consumer to download an application prior to use. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content -video, audio, pictures, coupons and text - sent to their phone. To learn more, visit www.JAGTAG.com.
Media Contact: Julie Nicholson, (212) 445-8371, [email protected]