Advertising Personalization Redefined: Instapage Addresses Billion Dollar Problem Facing Digital Advertising Industry
SAN FRANCISCO, Dec. 13, 2016 /PRNewswire/ -- Instapage, the most powerful solution for creating and publishing personalized landing pages, is helping marketing teams and agencies get more out of their advertising dollars. Businesses can now take personal advertising to the next level by deploying landing pages for every ad campaign, rather than giving potential customers a broad "one-size-fits-all" experience.
"More times than not, the landing page is the first experience that a customer will have with a new brand," said Tyson Quick, founder and CEO of Instapage. "However, we've found that advertisers aren't capitalizing on where the conversion really happens. With Instapage, every online advertisement gets a personalized landing page. We have created a solution that allows teams to build a powerful landing page in a matter of hours and create variations in minutes."
According to eMarketer, digital ad spending in the U.S. will reach $72 billion by the end of the year, and a study by Proxima found that 60 percent of global digital ad spend goes wasted. Instapage was founded to solve this problem and help businesses optimize their ad spend, reduce the cost of customer acquisition and increase ROI. No other landing page solution on the market allows for the intuitive creation of fully customizable landing pages and the ability to A/B split test them without design or IT resources.
"Today's consumers are expecting a personalized experience," said Guy Marion, CMO at Autopilot, an Instapage customer. "In fact, we know that the majority of consumers now are turned off by generic, common messaging and marketing that doesn't take into account their interests and behavior. Instapage and being able to create dedicated landing pages is an essential component of an effective customer's buying journey."
Since its inception in 2012, Instapage has grown to more than 13,000 customers with an average collective conversion rate of more than 20 percent - higher than any competitor and four times higher than the market average. Instapage landing pages are receiving more than 30 million unique visits per month and growing. The company has raised $3 million in seed funding and revenue will cross eight figures in 2017, having doubled every year since 2012.
To find out more about Instapage and advertising personalization, please visit instapage.com/blog/what-is-personalized-advertising.
About Instapage
Instapage is the most powerful landing page platform for marketing teams and agencies. With nearly a thousand new businesses and entrepreneurs joining daily, it is the fastest growing landing page platform on the market. Instapage provides an end-to-end solution that empowers marketers to quickly build, integrate, and A/B split test landing pages for every unique campaign. With Instapage, paid advertising is more relevant and effective for everyone.
Established in 2012, Instapage employs around 100 people worldwide, across central locations in San Francisco (headquarters), Romania and Poland.
To find out more about Instapage, please visit www.instapage.com.
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Media Contact
Danielle Adams
PR/Communications Manager, Instapage
[email protected]
(919) 720-0875
SOURCE Instapage
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